Attention: Measurement and Outcomes Moving Forward
Today’s evolving and fragmented digital ecosystem has led to challenges in the way advertisers reach their audiences and measure success. That’s why verification companies like DoubleVerify have made it possible to measure both quality and performance uniformly across platforms, formats and devices around the world. These advancements in technology are becoming even more vital as advertisers begin to demand better measurement in futuristic digital environments like the metaverse. In this session, you’ll learn how a verify everywhere strategy can help maximize ad quality and drive campaign performance in both traditional and emerging digital channels.
Betty Vo, Senior Enterprise Sales Director, DoubleVerify
Justin Pearse, Editor, NewDigitalAge
Chris Swarbrick, Managing Partner, Ad Tech Strategy & Coordination, Omnicom Media Group
Diana Romero, Associate Director, Global Digital Standards, Publicis
Arunan Senathirajah, Product Partner, dentsu
Reach out to Events@DoubleVerify.com to connect with us.