Outcome-Driven Advertising: Approaching Measurement in 2022 & Beyond
How is measurement continuing to evolve, and how are marketers adapting their approach to achieving marketing effectiveness? Will we see a rise in outcomes-based marketing and an omnichannel approaches? Will outdated metrics such as CTR and viewability be replaced with attention-based metrics?
Nick Reid, SVP & Managing Director, EMEA, DoubleVerify
Brandon Keenen, Chief Marketing Officer, Ziglu
Laura Collins, Digital Performance Director, Omnicom Media Group
Niall Moody, Chief Revenue Officer, Nano Interactive
Grace Dillon, Editor, ExchangeWire
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