Outcome-Driven Advertising: Approaching Measurement in 2022 & Beyond

How is measurement continuing to evolve, and how are marketers adapting their approach to achieving marketing effectiveness? Will we see a rise in outcomes-based marketing and an omnichannel approaches? Will outdated metrics such as CTR and viewability be replaced with attention-based metrics?

Speakers:

Nick Reid, SVP & Managing Director, EMEA, DoubleVerify

Brandon Keenen, Chief Marketing Officer, Ziglu

Laura Collins, Digital Performance Director, Omnicom Media Group

Niall Moody, Chief Revenue Officer, Nano Interactive

Grace Dillon, Editor, ExchangeWire

 

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