DV has expanded its integration with LinkedIn to launch measurement across LinkedIn’s CTV Ads. Advertisers can now leverage the DV Authentic Ad® to measure invalid traffic, viewability, brand suitability, and intended geography on LinkedIn’s CTV Ads across streaming formats and devices.
With DV’s measurement, advertisers running LinkedIn's CTV Ads can have greater confidence in ad delivery across brand-suitable environments and intended geographies, with safeguards designed to reduce invalid traffic.
DV first integrated with LinkedIn in 2022, when DV Authentic Brand Suitability® and DV Custom Contextual® support launched for LinkedIn Audience Network. With this expansion, advertisers can now complement those pre-bid controls with post-bid verification - gaining deeper insights into performance and media quality across CTV campaigns.
DV customers can access measurement data and insights through DV Pinnacle®, our unified service and analytics reporting platform, to monitor the performance of their LinkedIn's CTV Ad campaigns.
Reach out to your DV support team for more information, or contact us.