DoubleVerify Expands Partnership with TikTok to Provide Post-Campaign Brand Safety and Suitability Measurement for Advertisers in Brazil

DV now provides transparency into brand alignment with user-generated videos on TikTok

São Paulo, January 11, 2024 – DoubleVerify ("DV”)"(NYSE: DV)”, a leading software platform for digital media measurement, data and analytics, announced the expansion of its global partnership with TikTok to offer advertisers post-campaign brand safety and suitability measurement for campaigns in Portuguese. Back in September 2021, DV first announced its partnership with TikTok to improve the measurement of invalid traffic and the geolocation of the ad campaigns.

"TikTok has weaved its way into the culture of Brazil, making it one of the most popular digital platforms in the country,” notes Armando Rodriguez, RVP of LATAM at DoubleVerify. "With DV offering post-campaign brand safety and suitability measurement for TikTok campaigns in Portuguese, advertisers in Brazil who wish to reach these engaged audiences will now have greater clarity and confidence in their investments on this high-growth platform.”

"Here at TikTok, we're committed to building a safe, positive environment where communities can express themselves and have fun. We look forward to continuing to collaborate to deliver transparency and trust in TikTok's ability to deliver brands’ messages in safe and appropriate environments," said Chen-Lin Lee, Global Head of Ad-Tech Partnerships at TikTok.

DV’s technology can classify TikTok videos according to DV’s brand safety floor and suitability categories while aligning with standards from the 4A’s Advertiser Protection Bureau (APB).

DV’s proprietary semantic science capabilities leverage AI-driven tools – such as deep learning, machine learning and ontology – as well as manual review to accurately analyze image, audio and text components to provide granular video content classification.

DV’s video classification products review videos into three components: audio (video dialogue and music), visual (objects and people using Optical Character Recognition (OCR)), and text (ontological and AI classification of metadata, captions and hashtags), providing accurate results and accounting for nuances specific to each platform. Additionally, DV’s classification system is developed based on the extensive content policies that are used across all media environments.

When using DV’s post-campaign suitability measurement on TikTok, advertisers will be able to leverage the same insights across platforms and publishers in order to inform future media planning and buying decisions across the greater media landscape. Other benefits include:

• Proprietary Technology – This solution leverages DV’s artificial intelligence, machine learning, ontology, and manual review to accurately analyze image, audio, and text components to provide video-level classification.
• Consistent Metrics & Classifications – Advertisers will be able to access APB-aligned brand safety and suitability settings, providing industry-trusted, transparent metrics.
• Trusted Measurement – Advertisers can rest assured that their campaigns are measured by an independent, third-party verification provider.

DV is also a badged Measurement Partner with a specialty in brand safety and suitability in the TikTok Marketing Partners Program.

For more information about DoubleVerify or this release, contact sales@DoubleVerify.com.

About DoubleVerify

DoubleVerify ("DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.