Advertisers increasingly adopt DV Scibids AI to automate campaign optimisation, improve media performance, and reduce the operational burden of manual bidding
India – 15 June – DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced growing momentum in India as advertisers increasingly adopt AI-powered media optimisation tools to improve campaign performance, efficiency, and transparency.
A key driver of that momentum is the adoption of DV Scibids AI™ – DV’s AI-powered campaign optimisation technology. It enables advertisers to automate and optimise bidding strategies using impression-level data, first-party data, and trusted third-party measurement inputs to dynamically generate custom bidding algorithms aligned with a brand’s specific campaign KPIs. The technology works alongside leading media-buying platforms to help marketers improve outcomes while reducing the operational burden of manual campaign optimisation.
“Indian advertisers and agencies are embracing AI-powered optimisation at a rapid pace as they look to improve efficiency, scale performance, and simplify increasingly complex digital campaigns,” said Samir Karpe, Country Manager, DV India. “We are seeing strong adoption of DV Scibids AI across the market because it enables media teams to move beyond manual optimisation and instead focus on higher-value strategic decision-making. Some of these clients include CPG and e-commerce clients who are leveraging this to manage large volumes of data to improve ROI.”
DV found that Indian marketers spent almost 12 hours per week manually optimising campaigns.
“The time-saving impact alone is significant,” added Karpe. “But what makes this especially meaningful is that advertisers are not just gaining efficiency, they are also improving optimisation precision and enabling campaigns to react more intelligently to business outcomes and performance signals in real-time.”
India’s digital advertising market continues to grow rapidly, making the region a key driver of innovation across DV. DV remains focused on delivering integrated technology that protects media investments and drives measurable business outcomes. The company continues to invest in local partnerships, top talent, and scaling operations to advance a digital ecosystem built on transparency, quality, and performance.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media. For more information about DoubleVerify, visit http://www.doubleverify.com.