Campaign reduced brand suitability violations by up to 2.4x, improving media quality at scale.
Manila, Philippines — August 12, 2026 — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the results of a campaign with PepsiCo Philippines demonstrating the effectiveness of DV’s pre-bid video protections on TikTok. By leveraging DV’s automated, real-time controls, PepsiCo Philippines significantly reduced brand suitability violations while maintaining efficient campaign delivery.
As advertisers increasingly turn to TikTok to engage highly active audiences, the scale and speed of user-generated content present new challenges for maintaining brand suitability. DV’s pre-bid video exclusion lists address this complexity by proactively preventing ads from serving alongside unsuitable content, before a bid is placed, while also enabling post-bid measurement for full transparency and control.
In PepsiCo Philippines’ campaign, DV’s offering delivered measurable improvements in media quality. Campaigns with pre-bid video controls activated saw up to 2.4x fewer brand suitability violations. Additionally, campaigns with TikTok’s Inventory Filter and DoubleVerify’s video exclusion lists applied saw 15%-30% higher engagement & video completion rates.
“TikTok presents a powerful opportunity for brands to connect with consumers, but it also requires a thoughtful approach to ensure brand suitability at scale,” said Conrad Tallariti, APAC Managing Director, DV. “With DV’s pre-bid exclusion lists, brands like PepsiCo can proactively limit unsuitable content, reduce risk, and drive stronger campaign performance, all without adding operational complexity.”
DV’s video exclusion lists for TikTok are powered by DV Universal Content Intelligence™, the company’s industry-leading classification engine, and are designed to operate seamlessly in high-volume environments. Each list can include up to 200,000 video IDs and automatically refreshes every three hours, ensuring protections remain current without requiring manual updates.
“Maintaining brand integrity while reaching consumers at scale is critical to our digital strategy,” said Harjyot Singh, Head of Media, Digital & Investments, Asia at PepsiCo. “DV’s pre-bid controls on TikTok provided us with a reliable, automated way to reduce brand suitability risks while continuing to deliver impactful campaigns.”
Beyond improving brand suitability outcomes, DV’s solution also streamlines campaign management by eliminating the need for manual intervention. The maintenance-free, auto-refreshing nature of the exclusion lists allows marketing teams to focus on strategy and performance, rather than ongoing list curation.
With global availability, DV’s pre-bid controls enable multinational brands to deploy consistent brand suitability standards across markets, supporting scalable and efficient media strategies worldwide. DV’s pre-bid controls are part of the DV Media AdVantage Platform (DV MAP™), which combines media verification, ad performance optimisation and campaign outcomes measurement to maximise media effectiveness and return on ad spend.
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About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.