The explosive growth of social media has provided advertisers with unique opportunities and challenges when it comes to maximizing the effectiveness of their social dollars. DV’s social solutions allow advertisers to leverage comprehensive coverage and consistent measurement standards in order to optimize media quality across the world’s largest social platforms, publishers and open exchanges. Download our comprehensive guide to learn how to advertise safely and improve the performance of your social investments.
Brand reputation can be damaged if an ad appears in content that is not suitable for your brand. With DV’s end-to-end, integrated measurement and optimization across all social platforms, you’ll avoid the riskiest content without impacting your reach and improve campaign quality and performance at scale.
While view-based measurement is available on most platforms,the lack of standardization makes true evaluation difficult. Accurately assess the quality of cross-platform social traffic by bringing it under the umbrella of a single IAB-accredited standard – DoubleVerify Viewability. DV monitors viewability on all major social networks, providing impression quality verification and unique metrics to give brands increased transparency for cross-platform and device campaign performance.
Ad fraud on social media can drain your budget if you aren’t working with the right verification partner. DoubleVerify’s Fraud Lab allows you to protect your social investments through the fastest, most comprehensive fraud identification methods in the market. DV’s fraud solutions cover more types of non-human traffic and fraud than any other vendor.
The DV Authentic Ad™ is a proprietary, MRC-accredited metric that ensures media quality. To be counted as Authentic, an ad must be fully viewed, by a real person, in a brand suitable environment, within the intended geography. DV is the only company accredited to measure and de-duplicate ad quality in this manner — enabling brands to use the Authentic Ad™ count as a defining, holistic KPI for campaign effectiveness.
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