The Resurgence of Contextual Targeting - DoubleVerify
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Global research reveals that 69% of consumers are more likely to engage with ads contextually relevant to the content they are viewing. DV’s custom contextual targeting is a privacy-friendly solution that offers advertisers effective audience targeting based on interest or intent, without the need for trackers. In this guide, we cover:

  • The resurgence of custom contextual targeting — as a result of new machine-learning technology and stricter privacy regulations.
  • Moving beyond keywords and classifying content by analyzing the contextual meaning of each page.
  • Leveraging custom segments based on over 430 IAB categories as well as seasonal, behavioral and custom categories.
  • Understanding the benefits of DV’s custom contextual targeting solution versus standard keyword targeting.

 

 

 

 

 

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