New study finds 77% of Southeast Asian consumers say AI tools improve their online experience, underscoring the growing importance of media quality
KUALA LUMPUR – September 2026 – DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, today announced the continued expansion of its operations in Malaysia. As part of this growth, DV has appointed Jason Pee as Senior Business Director, further strengthening its presence in the market.
In his new role, Jason Pee will help strengthen DV’s relationships with leading brands and agencies across the region and support the company’s continued growth in Malaysia.
The expansion builds on DV’s launch in Malaysia in October 2025 and reflects the company’s continued growth in the market. Since establishing local operations, DV has deepened its work with brands and agencies, such as Colgate-Palmolive, PepsiCo and Kenvue, across media quality, measurement and AI-powered campaign optimisation.
“Malaysia is a key growth market for DoubleVerify, and we see significant opportunity ahead,” said Christina Oh, Head of Sales, Thailand & Malaysia, DoubleVerify. “As the digital advertising landscape becomes more complex, brands need greater transparency, trusted measurement and strong local expertise. We're thrilled to be welcoming Jason, growing our presence and bringing us closer to our clients to better support their needs as the market evolves.”
AI Adoption Creates New Opportunities and Challenges
DV’s continued growth in Malaysia comes as AI rapidly changes how consumers engage with digital content and how advertisers approach media quality.
According to DV’s recently launched 2026 Global Insights: Media Quality in the Age of AI (APAC) report, 77% of Southeast Asian consumers say AI-powered tools improve their online experience, compared with 56% globally. More than one-third (35%) use AI tools or platforms several times a day.
Consumers are also increasingly open to advertising alongside AI-generated content, but quality matters. More than half (52%) of Southeast Asian consumers say seeing a brand alongside high-quality AI-generated content would positively impact their perception of that brand. When the surrounding content is low quality, 42% say it would negatively impact their perception of the brand.
“The advent of AI is creating new opportunities for advertisers to engage APAC audiences,” said Conrad Tallariti, Managing Director, APAC, DoubleVerify. “However, there are new concerns such as the ability to measure the quality of AI chat ads and challenges such as AI slop that are not just a threat to media quality, but to brand equity as well.”
The research also points to emerging opportunities around advertising within AI platforms. 61% of Southeast Asian consumers feel positively about ads being shown within AI platforms, compared with 53% across Asia-Pacific and 46% globally.
Together, the findings point to an increasingly complex environment for advertisers in Malaysia and across Southeast Asia. As AI becomes more embedded in digital media, the quality and context of the environments in which brands appear will become increasingly important.
Supporting Advertisers in Malaysia
DV’s continued investment in local expertise and client support reflects the company’s overall commitment to the Asia-Pacific region. Since 2023, DV has increased its regional employee base by 63% and strengthened its commercial and account management teams across the region. These investments provide advertisers with greater in-market expertise and support as digital media continues to evolve.
The full DV 2026 Global Insights: Media Quality in the Age of AI, APAC report is available for download here.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, DV strengthens the digital advertising ecosystem, ensuring a fair value exchange between buyers and sellers of digital media. For more information about DoubleVerify, visit http://www.doubleverify.com.