DoubleVerify - DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.
Read our new report on which stories marked 2020’s biggest news cycles, and what these trends suggest for brand safety and suitability in 2021. Learn More
The News Trends of 2020 That Will Influence Brand Safety & Suitability in 2021 Sites and apps hosting misleading and inflammatory news stood to collect nearly double the revenue from unprotected advertisers this November than they did in November 2019. To better understand the relationship between controversy and disinformation, DV analyzed content trends relative to the 2020 election, the BLM movement for racial justice and the coronavirus pandemic. Download our comprehensive report to learn how advertisers can protect their brand equity and diminish the financial incentives for misleading content.

DoubleVerify Powers Performance for the World's Largest Brands, Platforms and Publishers.

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DoubleVerify Powers Performance for the World’s Largest Brands, Marketplaces and Publishers.

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We're in The Business of Trust

DV is driven by a mission – to build a better advertising industry. We help brands improve the effectiveness of their online advertising, giving them clarity and confidence in their digital investment. Confidence is built on trust. Trust is achieved when a company’s mission, team and actions are aligned – doing things for the right reasons, with transparency and authenticity. Trust is foundational to the lasting partnerships we’ve built with global advertisers, as well as the world’s leading programmatic and social platforms, and publishers. 

Let’s build a better industry®.

BRANDS & AGENCIES

Power campaign performance and drive real business outcomes.

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MARKETPLACES (BUY & SELL-SIDE)

Maximize inventory quality and effectiveness to enhance value.

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PUBLISHERS

Optimize inventory and ad deliverability to drive yield.

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DV Is Passionate About Innovation.

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We Create Simple Solutions to Complex Challenges.

DV has been powering digital media quality and performance for over a decade. Dedicated Fraud Lab and Semantic Science teams focus exclusively on developing cutting-edge solutions for brands, advertisers, marketplaces and publishers — from identifying the latest fraud schemes to safeguarding brand reputation across devices and emerging channels.

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