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Dec 11, 2023
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AI
Drive Outcomes
Drive Outcomes
with Dynamic AI Activation
Media buyers want to maximize advertising performance and improve the KPIs that matter to their business. Market forces, however, are changing the digital advertising ecosystem as we know it. To help clients overcome these challenges, DV acquired Scibids – a global leader in AI-powered digital campaign activation. Scibids empowers advertisers to optimize specific KPIs and tangible outcomes more effectively while improving operational efficiency and reducing manual lift. By leveraging Scibids, advertisers can choose to enhance one or several campaign objectives, including but not limited to the following:
DV + Scibids AI Packages
Increase Attention Levels
Combine the power of Scibids AI dynamic activation with DV's trusted MRC-accredited attention metrics to help improve campaign attention levels or attention CPM efficiency. This offering is available across leading Demand Side Platforms including The Trade Desk, DV360, and Xandr.
Drive Media Efficiency
Maximize campaign reach on quality media inventory by optimizing qCPM, a custom metric that can be defined using multiple parameters including fraud, viewability, cost, frequency and more. This offering is available across leading Demand Side Platforms and inventory channels including The Trade Desk, DV360, Xandr, and YouTube.
Increase ROAS
Improve campaign return on ad spend and focus on impressions that deliver the best outcomes for online business. This offering is available across leading Demand Side Platforms and inventory channels including The Trade Desk, DV360, Xandr, and YouTube.
A Word From Our CEO
The acquisition of Scibids is a decisive step in our journey to power superior campaign outcomes that started with developing and delivering the industry standard in media quality insights and has evolved into putting that data to work for advertisers.
Mark Zagorski, CEO of DoubleVerify
Let's Talk AI
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
We're Always Here for You!
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
