Read our new report on which stories marked 2020’s biggest news cycles, and what these trends suggest for brand safety and suitability in 2021. Learn More
The News Trends of 2020 That Will Influence Brand Safety & Suitability in 2021Sites and apps hosting misleading and inflammatory news stood to collect nearly double the revenue from unprotected advertisers this November than they did in November 2019. To better understand the relationship between controversy and disinformation, DV analyzed content trends relative to the 2020 election, the BLM movement for racial justice and the coronavirus pandemic. Download our comprehensive report to learn how advertisers can protect their brand equity and diminish the financial incentives for misleading content.
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