Download Our Guide to Attention Measurement

DV Authentic Attention® is the first MRC-accredited data solution in the market to provide near real-time, comprehensive data to drive campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement. This rich dataset enables granular attention measurement at scale. Download our guide to attention measurement and watch the video below to learn more!

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Attention Metrics Are Transforming Digital Media Outcomes

Today, an average person encounters between 6000-10,000 ads per day. To win over audience attention, advertisers need to know if their messaging is resonating. Using DV Authentic Attention®, advertisers are able to measure key exposure and engagement metrics including time in-view, page real estate, hovers, quartile completions, interactions like volume adjustment and more — all within a privacy-friendly environment that does not rely on third-party cookies.

DV Attention Lab™

The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of data scientists, product experts and marketing analysts – leveraging an industry-leading technology platform and attention dataset. The Lab provides advertisers with sophisticated, attention-based insights and recommendations on campaign performance – powered by DV Authentic Attention® – including industry benchmark reports, best practice guides, illustrative case studies and more.

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DV Programmatic Attention Optimization Segments

DV’s Universal Attention Segments are powered by best-in-class machine learning and data from DV Authentic Attention®, an MRC-accredited measurement solution. These industry-leading segments are updated daily and leverage all of DV’s attention data globally, providing brands with a unique and easy-to-activate offering to avoid low-attention placements and improve performance.


The DV Authentic Attention® Snapshot

Access high-level insights into performance across all of your campaigns with the DV Authentic Attention® Snapshot. These metrics allow you to hone in on top and bottom performers, benchmark performance against your specific industry and identify strategic campaign improvement opportunities based on the proprietary DV Attention Index.

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