DV Authentic Attention™ is the first data solution in the market to provide near real-time, comprehensive data to drive campaign performance — from the impact of an ad’s presentation to key dimensions of consumer engagement. This rich dataset enables granular attention measurement at scale. Download our complete product overview and watch the video below to learn more!
Today, an average person encounters between 6000-10,000 ads per day. To win over audience attention, advertisers need to know if their messaging is resonating. Using DV Authentic Attention™, advertisers are able to measure key exposure and engagement metrics including time in-view, page real estate, hovers, quartile completions, interactions like volume adjustment and more — all within a privacy-friendly environment that does not rely on third-party cookies.