Marketplaces - Viewability - DoubleVerify
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VIEWABILITY

The Value of Viewability

Many brands use viewability as a proxy for digital performance. While viewability rates are growing, they still fall short of both IAB and advertiser thresholds. As we all know, there's not much value in an ad that can't be seen. Leveraging DV data, platforms can gain transparency into the likelihood that inventory will be viewable, helping inform pricing, drive yield and power performance.

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Understanding Viewability Dynamics

73% Average Viewability Rate
for Mobile App Video.
58% Average Viewability Rate
for Display Across Channels.
62% Average Viewability Rate
for Video Across Channels.
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Get Clarity into Viewability

DV's solution helps you gauge whether your inventory is making an impact with consumers. With consistent measurement across platforms, devices, and formats, DV provides an in-depth look at viewability metrics across your inventory — helping deliver value and performance to advertisers.

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Comprehensive Viewability Data

DV uses geometric methodology to validate viewability, supporting both IAB and custom brand-measurement thresholds — across devices and formats. We use this data to help platforms pre-qualify inventory according to these standards, enabling you to evaluate and segment inventory for maximum performance and yield.

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In-depth Coverage and Unique Metrics

DV's viewability solution helps reach more engaged consumers across devices and formats. Plus, DV provides a comprehensive solution for mobile app, evaluating up to 95% of eligible inventory. We also deliver advanced viewability metrics, like average time-in-view, key message exposure and video player size, to allow for superior optimization — making more of your inventory attractive to advertisers.

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Accreditation and Industry Leadership

DV's Viewability measurement is accredited by the Media Rating Council (MRC). DV is also MRC-accredited for in-app viewability for certified MRAID measurement, allowing us to collect viewability data even in instances when the app does not leverage the OM SDK.

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Let's Talk

Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.

We're Always Here for You!