DV uses geometric methodology to validate viewability, supporting both IAB and custom brand-measurement thresholds — across devices and formats. We use this data to help platforms pre-qualify inventory according to these standards, enabling you to evaluate and segment inventory for maximum performance and yield.
DV's viewability solution helps reach more engaged consumers across devices and formats. Plus, DV provides a comprehensive solution for mobile app, evaluating up to 95% of eligible inventory. We also deliver advanced viewability metrics, like average time-in-view, key message exposure and video player size, to allow for superior optimization — making more of your inventory attractive to advertisers.
DV's Viewability measurement is accredited by the Media Rating Council (MRC) for desktop and mobile web. DV is also MRC accredited for in-app viewability for certified MRAID measurement, allowing us to collect MRC-accredited viewability data even in instances when the app does not leverage the OM SDK.
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.