Solutions / DV Authentic Streaming TV

Make Every Streaming TV Impression Count

For years, streaming TV has operated without the transparency and accountability brands expect. DV Authentic Streaming TV™ changes that by enabling advertisers to leverage industry-leading granular program-level intelligence, stronger brand suitability alignment and dynamic AI optimization, delivering superior campaign performance.

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DV Authentic Streaming TV Product Fact Sheet

Product Fact Sheets

Clearer Insights, Stronger Confidence

68%

of marketers say they need transparency to justify the high cost of CTV advertising.

65%

of marketers are concerned about whether their ads are aligned with appropriate streaming content.

63%

of marketers say it’s hard to tell if their CTV buys reach real viewers.

A Unified Solution That Puts You in Control

Discover

Access pre-bid content insights and controls powered by richer streaming TV criteria such as genre, maturity ratings, content trends, viewer approval scores and more.

Measure

Analyze post-bid results using campaign delivery metrics, performance KPIs and content-relevance insights, all normalized through DV’s global taxonomy.

Optimize

Leverage DV Scibids AI™ activation to dynamically optimize spend toward content that delivers stronger reach, relevance and conversion outcomes.

Our Solution

Maximize Contextual Relevance

Align with relevant, professionally produced streaming TV content leveraging richer program-level signals and deeper media quality intelligence, such as attention insights and power-state awareness.

Improve Operational Efficiency

Make inventory selections and investment decisions using an AI planning agent purpose-built for streaming TV in a unified workflow.

Boost Campaign Outcomes

Use data-driven insights and dynamic AI activation to optimize campaign performance, directing budgets toward the most impactful streaming environments.

Staying Ahead of the Curve

DV Authentic Streaming TV is built on the strength of the DV Media AdVantage Platform (MAP), a new framework that lets brands harness the power and synergy of DoubleVerify’s vast capabilities, including core verification, AI-powered optimization and outcome measurement.

DV MAP represents a significant milestone in DV’s evolution, from media verification provider to full-spectrum media effectiveness platform. This transformation meets growing demand for transparency, efficiency and accountability in digital advertising.