Global Insights
DV Global Insights reports and webinars combine our massive proprietary measurement data with intelligence from our comprehensive annual survey of consumers and marketing decision-makers — for analysis you can’t get anywhere else.
Explore the most critical topics in digital advertising, including AI, streaming TV, social media and more. See where media quality and performance are improving, what challenges remain for marketers and how to achieve better campaign results.
2026 Reports
Browse available reports or pre-order upcoming releases.
Must-CTV: Streaming’s Shift From Promise to Performance
DV technology and industry collaboration are moving streaming TV from a phase of fast growth to a true performance channel. Download the latest insights into fraud, viewability and emerging ad formats.
Regional Reports: Media Quality In the Age of AI
With separate editions for Asia Pacific; Europe, the Middle East and Africa; Latin America and North America, this report includes region-specific media quality benchmarks, marketer concerns and consumer preferences, with an emphasis on AI.
Scroll, Stop and Shop: Walled Garden Trends
Social platforms have become an always-on full-funnel marketing pipeline, and ad spend has risen accordingly. Get exclusive data on marketer challenges, consumer adoption and the role of AI influencers.
Beyond the Hype: The Real State of AI in Digital Advertising
More marketers are using third-party AI solutions to automate the media planning and buying workflow and boost campaign performance. Discover where AI is living up to its promise and where there’s still work to do.
Measurement trends
See how marketers are using marketing mix modeling, multi-touch attribution and other measurement tools to prove — and improve — business outcomes.
Coming Q4
2026 Webinars
Join us for a deeper dive into each new report.
Make Empowered Media Decisions
Advertisers face constant pressure to deliver efficient, brand-suitable, high-performing campaigns. DV Global Insights reports provide the data and context you need to succeed.
