DV’s Knowledge Hub — Insights, Reports and Resources

Stay informed with the latest in digital advertising. Our Knowledge Hub is your central resource for in-depth reports, practical guides, event recaps and essential fact sheets — all designed to help you navigate the evolving advertising landscape.

DV Media AdVantage Platform Product Fact Sheet

Product Fact Sheets

Latest from DoubleVerify

Zombie Apocalypse! Fraudsters Inhabit “Dead” App Developer Accounts to Eat Your Ad Spend Fraud Read more

They’re Back: Fraudsters Are Trying to Expand Their CTV and Mobile Ad Bot Schemes Fraud Read more

Expanding Transparency in Streaming TV: A Call to Action for Our Industry CTV Read more

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A DV Scibids AI™ ajudou a Pernod Ricard a alcançar um ROI líquido de 5.8x

Case Study

DV Scibids AI™ helps Pernod Ricard Attain 5.8x Net ROI

Case Study

DV Global Insights, APAC: How Consumers and Marketers Use Walled Gardens

Webinars

Align with Verified Streaming TV Inventory

Product Fact Sheets

"Do Not Air” Automation for Streaming TV

Product Fact Sheets

Zombie Apocalypse! Fraudsters Inhabit “Dead” App Developer Accounts to Eat Your Ad Spend

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DV Authentic Streaming TV Product Fact Sheet

Product Fact Sheets

Perspectives globales DV 2025 : Comment les consommateurs et annonceurs exploitent les plateformes sociales et vidéo?

Report

ข้อมูลเชิงลึกระดับโลกปี 2025 จาก DV: ผู้บริโภคและนักการตลาดใช้แพลตฟอร์มระบบปิด (Walled Garden Advertising) อย่างไร

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Haleon Australia Boosts Brand Suitability with DV’s Social Pre-Bid Controls

Case Study

Báo cáo chuyên sâu toàn cầu năm 2025 của DV: Người tiêu dùng và nhãn hàng sử dụng mạng xã hội như thế nào

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Wawasan Global DV Tahun 2025: Cara Konsumen dan Pelaku Pemasaran Menggunakan Ekosistem Tertutup (Walled Gardens)

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2025 DV Global Insights: Cómo utilizan los Walled Gardens los consumidores y marketers

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They’re Back: Fraudsters Are Trying to Expand Their CTV and Mobile Ad Bot Schemes

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2025 DVグローバルインサイト：消費者とマーケターがウォールドガーデンを活用する方法

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Expanding Transparency in Streaming TV: A Call to Action for Our Industry

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Swat That Bot? New DV Tools Keep the Wrong Kind of AI Away From Your Ad Spend

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2025 DV Global Insights: Como consumidores e profissionais de marketing utilizam os Walled Gardens

Report

Advertising in News Outperforms Other Environments, Marketers Say

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2025 DV Global Insights: How Consumers and Marketers Use Walled Gardens

Report

Helping Advertisers Capitalize on the News Opportunity

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DV’s 2025 Q3 Quality & Attention Benchmark Report

Report

FRAUD ALERT: Fake Gaming Apps May Be Gaming Your Ads

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Tech-ready Talent: How DV Is Preparing People for the Next Wave of Innovation

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DV Expands Measurement Coverage on Snapchat to Include Sponsored Snaps

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Harnessing the Algorithms: Drive Video Walled Garden Performance with Pre-Bid Automation

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DV Expands Media Authentication Coverage on TikTok with New Profile Feed Pre-bid Controls and Pangle Post-Bid Measurement

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Consumers Value Brands that Support the Creation of News

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Gen AI ALERT: Is fake music content shredding your advertising budget?

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DV’s Social Pre-Bid Solution Improved Brand Suitability for Standard Chartered Bank Hong Kong

Case Study

DV Programmatic Product Fact Sheet

Product Fact Sheets

DV Authentic Attention Product Fact Sheet

Product Fact Sheets

DV Media AdVantage Platform Product Fact Sheet

Product Fact Sheets

DV Social Product Fact Sheet

Product Fact Sheets

DV Commerce Media Product Fact Sheet

Product Fact Sheets

DV Scibids Al Guide

Guide

DV Authentic AdVantage Product Fact Sheet

Product Fact Sheets

DV Publisher Suite Product Fact Sheet

Product Fact Sheets

CMO insights: The brand sphere - How DV’s identity resonates across markets

Blog

AI-Powered Ad Fraud Surge: DoubleVerify Flags Massive Spike in Malicious Apps

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ウォールドガーデン環境におけるキャンペーン成果を測定するためのフレームワーク

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CMOインサイト：DVのアイデンティティを様々なマーケットで浸透させる方法に響かせる「ブランド・スフィア」という考え方

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Away: Building a Unified Measurement Framework

Case Study

WeightWatchers: Smarter Bidding with DV Scibids AI + Rockerbox

Case Study

SimplePractice: Scaling Efficiently with MMM

Case Study

Mead Johnson、DV Scibids AI™を活用し、ソーシャル動画プラットフォームで広告効率を大幅に改善

Case Study

The Hidden Threat of AI-Powered Fake App Reviews

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2025 DV Global Insights: AI, Automation and the Future of Digital Advertising

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2025 DV グローバルインサイト: APAC トレンドレポート

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2025 DV Global Insights：AI、オートメーション、そしてデジタル広告の未来

Report

Indonesian CPG Brand Used DV’s Pre-Bid Solution to Minimize Unsuitable Social Ad Delivery Without Increasing Cost

Case Study

DV 2025 Q2 クオリティ & アテンションベンチマークレポート

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DV's 2025 Q2 Quality & Attention Benchmark Report

Report

Closing the Loop: A Framework for Measuring Success in Walled Garden Campaigns

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DV DEEP DIVE: “Serving AI Slop” Understanding Advertiser Risks on Cooking and Recipe Websites with AI-Generated Content

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Colgate-Palmolive Leveraged AI-Powered Pre-Bid Controls, Layered with Post-Bid Measurement to Optimise Video Campaign Effectiveness

Case Study

2025 DV Global Insights: EMEA Report

Report

2025 DV Global Insights: LATAM Report

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2025 DV Global Insights: APAC Report

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2025 DV Global Insights: North America Report

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Rapport DV Global Insights 2025 : EMEA

Report

2025 DV グローバルインサイト: APAC トレンドレポート

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Relatório 2025 Global Insights: LATAM

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Informe 2025 Global Insights: LATAM

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2025 DV 全球趨勢報告：亞太地區趨勢報告

Report

Wawasan Global 2025: Laporan APAC

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Thông tin chuyên sâu toàn cầu 2025: Báo cáo APAC

Report

2025 Global Insights: APAC Report Thai

Report

DV Scibids AI™ Helped Colgate-Palmolive Malaysia Achieve a 79% Increase In Unique Shopee Visitors

Case Study

Vodafone Germany Maintains CPA Efficiency While Reducing Block Rates and CPMs with DV Authentic Brand Suitability

Case Study

Balance by Design: How AI Unlocks Smarter Video Ad Performance in Walled Gardens

Blog

Tren Insight Global DV dalam Lanskap Streaming Modern

Report

แนวโน้มในภูมิทัศน์การสตรีมที่ทันสมัย ข้อมูลเชิงลึกทั่วโลกโดย DV

Report

Dữ liệu toàn cầu từ DV: Các xu hướng nổi bật trong bối cảnh phát trực tuyến hiện đại

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How DV Assisted Vodafone in Unlocking 10% More Inventory with News Publishers

Case Study

2025 Global Insights: EMEA Webinar

Webinars

ShadowBot の手口：DV による不正行為者の手口ガイド

Blog

トレードオフの罠：これまで、マーケターが「ウォールドガーデン」環境で成果をあげられない理由とは？

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DV Global Insights: Trends in the Modern Streaming Landscape（日本語）

Report

ShadowBot Slip-Ups: DV’s Guide to Fraudster Mistakes

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DoubleVerify and Attain’s Joint Solution Empowered Jack in the Box to Bridge the Gap Between Impression-Level Attention Measurement and Real-Time Sales Outcomes

Case Study

DV Highlights: Cannes Lions 2025

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The Tradeoff Trap: Why Marketers Struggle to Win in Walled Gardens — Until Now

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2025 DV Global Insights: APAC Webinar

Webinars

DV IMPACT: Tokyo 2025 – パフォーマンスのルールを変える新常識

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Bouygues Telecom Boosts Media Quality by 86% and Conversion Rate by 15% with DV

Case Study

脅威にさらされる、広告主を保護するためのシステム「Ads.txt」：不正行為者がこのシステムを悪用する手法とは

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Mead Johnson Leveraged DV Scibids AI™ to Drive Ad Efficiencies at Scale on A Social Video Platform

Case Study

Ask the Experts: Supercharging Publisher Sales Enablement with Sean Arnold

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Ads.txt Under Attack: How Fraudsters Exploit a System Meant to Protect Advertisers

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DV Global Insights 2025 | Bot Fraud in CTV: The Hidden Drain on Ad Budgets

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DV Global Insights 2025 | CTV Viewability: What If No One’s Watching?

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DV Global Insights 2025 | Streaming Transparency: Why CTV Needs a Clearer View

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2025 DV Global Insights: Trends in the Modern Streaming Landscape

Report

DV 2025 Q1 クオリティ & アテンションベンチマークレポート

Report

DV's 2025 Q1 Quality & Attention Benchmark Report

Report

The State of Streaming: Today's Trends Shaping TV's Future

Webinars

Discover How Kroger Precision Marketing Improved Media Quality by 70%

Case Study

DoubleVerify’s Response to Adalytics’ March 28 GIVT Report

Blog

DoubleVerify Extends Gaming Measurement Suite Through Strategic Partnership with Roblox

Blog

Statement on Adalytics’ GIVT Report

Blog

DoubleVerify’s Response to The Wall Street Journal’s Fact Check and Adalytics Report

Blog

Understanding URLScan, Headless Browsers, and DV’s Detection Methods

Blog

DV Expands Media Quality Coverage to Include New Conversation Ad Inventory on Reddit

Blog

The Supply Side Takes the Court at DV IMPACT: Media and Marketplaces

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DV News Accelerator™ Update: Introducing New Tools to Maximize Publisher Revenue and Ad Scale While Mitigating the Impact of Keyword Avoidance

Blog

Maximizing the Quality and Performance of Programmatic Direct Deals with DV’s Data Solutions

Blog

DV 2024 Q4 クオリティ & アテンションベンチマークレポート

Report

DoubleVerify Expands Access to Open Web URL-Level Transparency

Blog

Taking Action: Strengthening Protections Against High-Risk, Ad-Supported Content And Attacking the CSAM Issue Together

Blog

DV's 2024 Q4 Quality & Attention Benchmark Report

Report

Statement on Adalytics Report

Blog

Guia do anunciante para mensuração da Retail Media

Guide

La guía del anunciante para la medición del Retail Media

Guide

AIによる低品質サイトの台頭：広告主が知っておくべきこと

Blog

The Rise of AI-Generated Slop Sites: What Advertisers Need to Know

Blog

Setting the Record Straight: Addressing Adalytics’ Continued Misleading Claims

Blog

AI Crawlers and Scrapers Are Contributing to an 86% Increase in General Invalid Traffic

Blog

DVのABSの導入により、ソーシャルメディア・プラットフォームにおいてブランドにとって安全ではない広告配信を削減

Case Study

DV 2024 Q3 クオリティ & アテンションベンチマークレポート

Report

Measure and Protect Against Low-Quality GenAI Content

Product Fact Sheets

Back to Basics: How to Measure and Maximize Consumer Attention

Webinars

広告主にとってニュースを支援することが有益である理由

Blog

The Advertiser’s Guide to Retail Media Measurement

Guide

Why Backing News Is a Smart Move for Advertisers

Blog

DV's 2024 Q3 Quality & Attention Benchmark Report

Report

DV's ABS Helped Reduce a Social Media Platform's Brand Suitable Ad Delivery

Case Study

Protecting Brand Reputation Online Requires a Comprehensive Strategy and Cutting-Edge Tech

Blog

Zoopla/Prime Location、DV Publisher Suiteで収益管理と業務効率を改善

Case Study

DV Transparency Center（日本語版サイト）開設のご案内

Blog

公平性を保ったパブリッシャー測定への取り組み

Blog

DV によるポストビッド（入札後）のモニタリングにより、北アジアの金融系広告主が Authentic Ad® 率を15ポイント増加

Case Study

2024 Global Insights: MENA Webinar

Webinars

Upholding Accuracy: Addressing Misrepresentations in Recent Third-Party Reports

Blog

Zoopla/Prime Location Improves Yield Management and Operational Efficiencies with DV Publisher Suite

Case Study

DV 2024 Q2 クオリティ & アテンションベンチマークレポート

Report

DV Post-bid Monitoring Helped a Financial Advertiser in North Asia Increase its Authentic Ad® Rate by 15 Percentage Points

Case Study

DV Authentic Brand Suitability - La solución de seguridad de marca más avanzada del mercado

Product Fact Sheets

DV's 2024 Q2 Quality & Attention Benchmark Report

Report

Havas、DVのアテンション測定と最適化でローワーファネルの成果を83%増加

Case Study

より巧妙になった、最新のオーディオ詐欺スキーム「FM Scam」

Report

AI in Advertising: An In-Depth Guide to Custom Bidding Strategies

Blog

Havas Increased Lower-Funnel Outcomes by 83% with DV’s Attention Measurement and Optimization

Case Study

How DV Supports Publisher Monetization

Blog

Addressing Publisher Measurement with Impartiality

Blog

メルセデス・ベンツのキャンペーンで自動車業界のベンチマークを24%上回るアテンション・パフォーマンスを達成

Case Study

Back to Basics: Demystifying Made for Advertising Sites

Webinars

Club Medは「That’s L’Esprit Libre」キャンペーンで高いアテンションによるインプレッションを獲得し、ブランド認知度とブランド好感度を向上させました。

Case Study

DV 2024 Q1 クオリティ & アテンションベンチマークレポート

Report

Club Med Drove Stronger Brand Awareness and Brand Favorability with High-Attention Impressions During the "That's L'Esprit Libre" Campaign

Case Study

EN | Mercedes-Benz Attention Case Study

Case Study

DV's 2024 Q1 Quality & Attention Benchmark Report

Report

Audio Fraudsters Get Smarter with Latest Scheme, FM Scam

Report

Amnet France and DoubleVerify Empower Technology Brand to Unlock French CTV Brand Suitability and Viewability Insights

Case Study

Selling Quality: Four Metrics That Help Publishers Prove Premium Inventory

Blog

DV Pinnacle® 101 for Publishers

Webinars

Campari Group Spain Leveraged DV Authentic Attention® to Drive a 14% Lift in View-Through-Rate

Case Study

Supercharge Your CTV Media Strategy with Actionable Attention Insights

Product Fact Sheets

Las Métricas de Visibilidad de DV Informaron Decisiones de Inversión y Planificación de Medios en Inventarios de Aplicaciones Móviles de Bimbo México

Case Study

DV Ajudou Uma Marca Global de CPG no Brasil a Tomar Decisões de Compra Informada em Plataformas Sociais

Case Study

DV Ayudó a Una Marca Global de CPG en Brasil a Tomar Decisiones de Compra Informadas en Plataformas Sociales

Case Study

As Métricas de Viewability da DV Informaram Decisões de Planejamento e Investimento de Mídia em Inventários de Aplicativos Móveis para a Bimbo México

Case Study

New Fraud Scheme, CycloneBot, Hits CTV

Report

Lexus Improves Impression Quality and Site Traffic with DoubleVerify's Authentic Brand Suitability

Case Study

レクサス、DoubleVerifyのAuthentic Brand Suitabilityでインプレッションの質とサイトトラフィックを改善

Case Study

The Power and Potential of CTV in Europe

Report

広告主のためのダイナミックAI アクティベーションガイド

Guide

DVカスタムコンテキストの季節カテゴリーを活用し、適切なタイミングで適切な消費者にリーチする

Product Fact Sheets

EssenceMediacomのグローバル広告主がDVビデオフィルタリングを効率的に活用し、メディア品質をさらに向上

Case Study

DV Campaign Automator™でキャンペーンワークフローを効率化

Product Fact Sheets

ロレアルMENAの無駄なメディア費削減とeCPMを減少させたAuthentic Brand Suitability

Case Study

A Global EssenceMediacom Advertiser Efficiently Leveraged DV Video Filtering to Further Improve Media Quality

Case Study

Un annonceur mondial d’EssenceMediacom exploite efficacement le DV Video Filtering pour renforcer la qualité de diffusion de ses campagnes

Case Study

Streamline Your Campaign Workflow with DV Campaign Automator™

Product Fact Sheets

Ask the Experts: Making a Better Internet, Fighting One Fraud Scheme at a Time

Blog

Reach the Right Audience at the Right Time with DV Custom Contextual Seasonal Categories

Product Fact Sheets

コンテキスト（⽂脈）が重要：DVカスタムコンテキストガイド

Guide

Authentic Brand Suitability Decreased Media Waste and eCPM for L’Oréal MENA

Case Study

Context Matters: Guide to DV Custom Contextual

Guide

プログラマティック広告で圧倒的な成果を

Guide

DVの広告主向けリテールメディア・ソリューションで、スケールとパフォーマンスを強化

Product Fact Sheets

成長するリテールメディア・ネットワークの拡張に必要なインフラへのアクセス

Product Fact Sheets

YouTubeでのクオリティ測定とプロテクション

Guide

Quality Measurement and Protection on YouTube

Guide

Power Scale and Performance with DV’s Retail Media Solution for Advertisers

Product Fact Sheets

Access the Infrastructure You Need To Scale Your Growing Retail Media Network

Product Fact Sheets

DoubleVerify Extends Media Quality Authentication to Uber

Blog

DoubleVerify’s CTV Viewability Measurement Solution Revealed Exceptionally High Viewability Rates on Samsung TV Plus

Case Study

DV’s Fraud Lab and Roku’s Watermark Technology Join Forces to Combat App Spoofing

Report

DVコンテキスト・ソリューションによりアルコールブランドのCPMとCPCが飛躍的に低下

Case Study

DV’s Contextual Solution Drastically Lowered CPMs and CPCs for an Alcohol Brand

Case Study

DV & OMD Improved Zain’s KSA Campaign Authentic Rate by 33%

Case Study

Punch Above Your Programmatic Weight

Guide

Authentic Brand Suitability One Sheet

Product Fact Sheets

プライバシーに配慮したDVパフォーマンスソリューションにより大手テクノロジー企業の広告エンゲージメントが向上

Case Study

Superior Brand Protection with DV Authentic Brand Suitability

Product Fact Sheets

DV Authentic Brand Suitability – A solução de segurança de marca mais avançada do mercado atual

Product Fact Sheets

DVがブラジルのグローバル消費財ブランドのソーシャルを活用した購買決定を支援

Case Study

DV Helped a Global CPG Brand in Brazil Make Informed Buying Decisions Across Social Platforms

Case Study

DV Authentic Direct Allowed a Major Insurance Brand and The Arena Group to Maximize Campaign Efficiency

Case Study

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