You’ve heard the expression “time is money”? Your campaign management team lives that truth every day. They want to save you money. They simply don’t have time.
But it’s not their fault.
Your team is busy working to make your social and programmatic media more efficient. But every digital ad campaign comes with more performance levers than any human can pull in a given moment. There are bids to adjust and budgets to monitor. There’s pacing, reach, frequency, cost, conversions, viewability, attention and fraud to balance — simultaneously.
Meanwhile, more campaigns keep coming, with more tools and platforms needed to manage them. The number of people available to do the work remains the same. And there are only so many hours in the day.
DV Scibids AI™ is the solution. Our scalable plug-and-play optimization tool, which works with leading social platforms and DSPs, can transform your campaign ROI while giving back hours of valuable strategic time. 
The Money Wasters: Busywork and Tool Creep
When teams are deep into this moment-to-moment manual campaign management, long-term planning can fall by the wayside. This includes deciding which content to double down on, where to reallocate spend and how to systematize what’s working — the kind of strategic thinking that consistently improves performance and makes ad spend work harder.
Ironically, the grind also traps teams in a self-defeating inefficiency loop: They’re too busy doing everything manually to build the systems that would let them stop doing everything manually.
To save money by saving time, the first step is to reduce unnecessary hands-on labor. DV global research found that marketers spend an average of 10 hours a week performing repetitive tasks such as adjusting bids and monitoring frequency caps. That’s one entire workday, plus a couple of additional hours, every week. In North America, the lost time costs about $17,000 per employee per year.
The second step is to pare down the number of platforms and tools teams rely on for campaign setup, measurement and optimizations. With metrics scattered across numerous systems, every client report your team prepares begins with a tedious data scavenger hunt. Worse, because it’s gathered from multiple sources, the data isn’t always consistent, forcing teams to reconcile it manually. (Can you feel the dollars slipping away?)
The Time Savers: Automation and Consolidation
DV Scibids AI is the dynamic decision-maker that never tires out. It combines and analyzes DSP or social platform data, first-party data and DV data to build custom bidding algorithms to support each advertiser’s specific KPIs. Then it checks in on each campaign daily, automatically adjusting bids to keep performance on target.
By making thousands of optimizations per campaign per day, it gives time back to your management team so they can strategize and focus.
And then there’s the financial reward: Every $1 invested in Scibids saves an average $4 in media costs.
Saving time. Saving money. Scibids does both.
Next Steps
Contact a DV representative.
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