DV MAP / Verify / Brand Suitability
Take Charge of Where Your Ads Appear
With the dynamic and unpredictable nature of content online, maintaining brand alignment across channels is more important than ever. DV’s comprehensive brand suitability offerings put control in your hands, allowing you to avoid ad placements that do not align with your business goals and strategy.
Advertiser Benefits
Ensure Brand Suitability
When it comes to brand suitability, one size doesn’t fit all. DV helps advertisers avoid ad placements that do not align with their business strategy. For example, a baby formula brand may want to advertise on a parenting site but choose to avoid placements near video games or muscle cars. DV offers advertisers control over where ads appear to maximize the impact of their media investment.
Protect Your Brand Online at Scale
DV Universal Content Intelligence™, an industry-leading classification engine, powers our brand suitability solution. Utilizing advanced artificial intelligence (AI) technology, DV analyzes videos, images, audio, speech, text and links across the web and social media. We classify this information into over 100 categories that brands can elect to avoid as part of their media plans. By putting the brand in control, they can ensure their ads appear alongside content that will drive results.
Cover Campaigns Pre- and Post-bid
Implementing a comprehensive verification strategy delivers significant value to advertisers by aligning pre-bid controls with post-bid measurement. With DV Authentic Brand Suitability®, content is evaluated before impressions are transacted, helping ensure ads appear in appropriate environments. Post-bid measurement then analyzes delivery after impressions are purchased, giving advertisers actionable insights into suitability and reinforcing confidence in campaign performance.
Prevent Ad Waste
DV’s brand suitability offering is part of the DV Authentic Ad®, a proprietary, MRC-accredited metric. To qualify as authentic, an ad must have the opportunity to be seen, by a human, in a brand suitable environment and within the intended geography — providing a definitive measure of media quality across campaigns.
Staying Ahead of the Curve
DV’s Universal Content Intelligence is an industry-leading classification engine that powers expansive content categorization across web, mobile, CTV and social environments.
DV’s Universal Content Intelligence system leverages AI and human review to provide advertisers with accurate classifications, in multiple languages, at scale.
Accreditation and Certification
DV is accredited by the Media Rating Council (MRC) for property-level ad verification (brand suitability) in over 40 languages across desktop and mobile, as well as nine languages for CTV applications.
DV has also earned Japan’s prestigious JICDAQ certification every year since 2021, as well as the Trustworthy Accountability Group (TAG) Brand Suitability certification every year since its inception in 2020.
DV’s Brand Suitability Products In Action
