DV MAP / Verify / Fraud
Fighting Fraud on All Fronts
The scope of digital ad fraud is massive and evolving. Juniper research estimates that by 2028, worldwide loss due to ad fraud will reach $172 billion.1
Fraud follows the money, often targeting premium inventory. DV has been at the forefront of fraud detection for over a decade. Our dedicated Fraud Lab, equipped with sophisticated AI technology, ensures we protect campaigns before brands are exposed, saving time and money.
1.The Global Cost of Ad Fraud: 2023-2028, Juniper Research
Advertiser Benefits
Ensure Fast, Accurate Detection
We analyze over 20 billion display and video impressions daily and provide real-time fraud protection across web, mobile app and streaming/CTV environments. We leverage AI to identify patterns and anomalies faster than other providers, resulting in less wasted ad spend. Our capabilities cover comprehensive invalid traffic, including:
- General invalid traffic (GIVT)
- Sophisticated invalid traffic (SIVT)
- App and bot fraud
- Hijacked devices
- Injected ads
Get Coverage Everywhere
DV’s fraud offerings protect campaigns throughout the media transaction, from pre-bid avoidance to post-bid monitoring and blocking. Our fraud protection extends across devices and formats. We are integrated across all major DSPs and social platforms, ensuring full protection across media buys.
Prevent Ad Waste
DV’s fraud measurement is part of the DV Authentic Ad®, a proprietary, MRC-accredited metric. To qualify as Authentic, an ad must have the opportunity to be seen, by a human, in a brand suitable environment and within the intended geography — providing a definitive measure of media quality across campaigns.
Staying Ahead of The Curve:
Meet Our Fraud Experts
The DV Fraud Lab includes data scientists, mathematicians and analysts from the cyber-fraud prevention community. We use both manual review and machine learning to detect fraud. Through continuous analysis, scenario management and research, we identify fraudulent sites, apps and devices, updating our protection for advertisers in real time.
VP Product Management, Fraud & Quality
Product Management Group Lead
Fraud Analytics Group Lead
Principle Fraud Researcher
Insights from the DV Fraud Lab
