Channels / CTV
Drive Performance on Streaming Campaigns
Over the past decade, connected TV (CTV) has transformed how audiences watch and how advertisers engage. But as investment has accelerated, so have challenges, from limited transparency to ad dollars flowing into lower-quality inventory. DV helps advertisers bring greater clarity, control and performance to CTV and streaming TV campaigns.
DV's CTV Offerings
Get a Complete Picture of Media Quality and Performance
DV offers the industry’s most comprehensive products that authenticate the quality and performance of media across streaming devices, including CTV. We offer pre- and post-bid measurement on direct and programmatic campaigns, ensuring coverage no matter how or where you buy media.
Fraud
Stop Fraud in Its Tracks
Streaming media’s rise in popularity has attracted more fraudsters than ever before, resulting in wasted ad dollars and inefficient media spend.
DV’s fraud offerings combine sophisticated AI and machine learning technology with a dedicated team of fraud specialists who are highly trained to identify fraud schemes and stop them in their tracks. This combination allows brands to protect their ad dollars.
Viewability
Ensure Your Campaigns Make an Impact
DV introduced one of the industry’s first CTV viewability offerings. To be considered viewable, CTV ads must play in an environment that is fully on-screen certified (i.e., the ad is 100% on screen when the TV is turned on) and play for two or more seconds. DV’s MRC-accredited CTV video viewability allows advertisers to better optimize their campaigns and unlock measurement parity across devices.
Brand Suitability
Place Ads in Suitable Environments
Some advertisers believe that all streaming impressions are suitable, but this isn’t always the case. In reality, anyone can create a CTV app, just as anyone can create a website. As a result, there is a wide variety of potentially inappropriate content that has the potential to harm a brand.
DV’s CTV offering measures brand suitability and protects brand reputation at scale.
- Over 100 brand suitability categories brands can choose to avoid
- Covers over 93% of all CTV impressions that provide app transparency
- Protection with pre-bid avoidance and DV Video Filtering
Attention
Track Exposure and Engagement
DV offers comprehensive attention measurement for CTV via DV Authentic Attention®. DV Authentic Attention provides granular insights into an advertiser’s CTV campaign performance, to gain measurement transparency, optimize performance and improve media planning.
CTV and Streaming Insights and Resources
