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Historically there has been a lack of available KPIs to measure performance and optimize outcomes for CTV inventory, and there is a clear need for additional metrics to track CTV performance. With DV Authentic Attention® for CTV, advertisers can access granular insight into their CTV campaign performance, to gain measurement transparency, optimize performance, and improve media planning.
Brands using the new solution can access:
- Best-in-class Ad Exposure and User Engagement Data for CTV
- CTV Measurement Transparency, including day, app, media property, campaign and placement
- Maximum Coverage with Scalable CTV Attention Measurement
- Seamless Implementation and Reporting
Download our product fact sheet to learn more!
