Products / DV Publisher Suite
Maximize Yield, Streamline Operations
Online advertising is a complicated business. DV Publisher Suite makes it simple by reducing waste, maximizing yield and automating delivery based on an array of revenue analytics and media quality solutions for publishers.
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DV Publisher Suite
Eliminate Waste and Uncover Opportunities
Disordered data isolated in silos create an operational burden for publishers. Regain your work day and streamline data processes so you can focus on opportunities that drive revenue.
- Access a single source of truth for inventory, media quality and revenue data
- Gain inventory-wide insights into invalid traffic, viewability and brand suitability
- Activate automated ad delivery and real-time campaign optimization
Combine Analytics, Measurement
and Performance
Inventory Quality
Analyze supply through metrics advertisers care about. Realize more of your inventory’s potential through granular post-bid media quality measurement.
Quality Targeting
Save time spent manually optimizing delivery with DV’s powerful automation tools. Make adjustments in real-time, improve alignment and avoid costly makegoods.
Authentic Direct™
DV Authentic Direct™ helps publishers scale and automate direct campaigns by linking them to a brand’s specific suitability settings, ensuring delivered inventory aligns with campaign goals.
Attention for Publishers
Go beyond traditional performance metrics with privacy-friendly insights into audience attention. Package your inventory based on attention data that measures ad exposure and engagement.
Unified Analytics
Aggregate data from programmatic partners and other data sources to maximize yield, optimize partnerships and adapt to revenue trends.
Campaign Delivery
Manage complexity and gain a new level of oversight for your direct advertising business. Reconcile first- and third-party delivery data so you can easily track pacing, shorten billing cycles and minimize discrepancies.
DV Publisher Suite
An Industry-first Toolkit for Media Quality and Performance
Align with Advertiser KPIs
Holistic measurement offers transparency and insights into your inventory through widely recognized and objective media quality data. Publishers benefit from:
- Innovative tagging technology
- Brand suitability insights
- Invalid traffic diagnostics
- Cross-platform viewability data
- Contextual classifications
- Attention reporting and dashboards
Improve Outcomes and Grow Demand
Maximize yield, exceed buyer expectations and strengthen your storytelling through powerful insights and automation. DV’s solutions help publishers:
- Scale direct campaigns
- Optimize programmatic partners
- Avoid sources of fraud and IVT
- Act on contextual signals
- Minimize waste and makegoods
- Package high-performing inventory
Align with Advertiser KPIs
Holistic measurement offers transparency and insights into your inventory through widely recognized and objective media quality data. Publishers benefit from:
- Innovative tagging technology
- Brand suitability insights
- Invalid traffic diagnostics
- Cross-platform viewability data
- Contextual classifications
- Attention reporting and dashboards
Improve Outcomes and Grow Demand
Maximize yield, exceed buyer expectations and strengthen your storytelling through powerful insights and automation. DV’s solutions help publishers:
- Scale direct campaigns
- Optimize programmatic partners
- Avoid sources of fraud and IVT
- Act on contextual signals
- Minimize waste and makegoods
- Package high-performing inventory
Why Top Publishers Trust DV Publisher Suite
We've been working with DV since the early days of their publisher beta. Their viewability, IVT and brand suitability tools are well known and widely respected in the industry and we are thrilled that they've brought them to the supply side, enabling publishers like Newsweek and our global advertising partners to benefit from the very best anti-fraud tools and methodologies, the cleanest inventory and the most transparent reporting.
Working with DV has enabled overall operational efficiency—from reducing time needed to manage discrepancies by 40% to automating 80% of our monthly billing. Most recently, we partnered with DVPS Campaign Delivery to design a custom template to automate viewability reporting, which increased productivity by 15%.
Without Authentic Direct, the process for honoring advertisers' brand suitability needs is very time intensive and error prone. Despite all of our manual effort, we still experienced high block rates and wasted impressions. Authentic Direct was easy to implement, required minimal effort and delivered an immediate result.
DV Publisher Suite has been pivotal in helping to aggregate disparate systems. Integrations with our order and inventory management platforms have greatly enhanced our ability to oversee asset delivery management.
DV Publisher Insights
