DV Publisher Suite | Authentic Direct
Brand Suitability Made Simple
In today’s environment, brand suitability has never been more important to advertisers. With DV Authentic Direct™, it’s easy for you to align your campaigns with the content brands trust to drive success.
Protect Brands and Reduce Waste with Automated Alignment
Authentic Direct™ creates an automated sync with DV advertiser-defined brand suitability settings. By aligning on these controls prior to campaign delivery, your team reduces violations and avoids costly makegoods.
How it Works
Access the Blueprint
Your DV advertising partner defines their brand suitability preferences in a specialized profile called a Blueprint.
Sync with Advertiser Preferences
DV does the manual work for you by creating a unique custom segment ID based on an advertiser’s brand suitability selections.
Streamline Campaign Deployment
Set up the campaign in your ad server accurately and according to the segment provided.
Align on Brand Suitability
Automatically deliver inventory that matches the advertiser’s suitability settings. Any advertiser changes flow directly through to your ad server.
