DV MAP / Verify / Viewability
Ensure Your Ads Are Seen
To successfully reach consumers, ads need to be seen — otherwise, ad spend is wasted. DV’s technology measures whether an ad has an opportunity to be seen, and therefore has an impact.
Advertiser Benefits
Understand If Your Ads Were Seen
DV's viewability product helps brands understand what percentage of ads have the opportunity to be seen by consumers. Our comprehensive viewability measurement spans devices, formats and purchasing platforms. A precise geometric approach confirms whether an ad was viewable, and our reporting supports both IAB and custom measurement thresholds.
Access Advanced Viewability Metrics
DV delivers advanced viewability metrics like average time-in-view and advanced video metrics like quartile completion and AVOC to allow for placement and creative optimization. Understand the factors affecting visibility and leverage data-driven insights to refine your strategy and maximize impact.
Easily Take Action
In-depth viewability metrics allow advertisers to appropriately allocate spend to high-performing channels. Brands can also optimize for viewability while maintaining scale using DV’s pre-bid viewability segments that leverage historical data to reach viewable placements.
Prevent Ad Waste
DV’s viewability offering is part of the DV Authentic Ad®, a proprietary, MRC-accredited metric. To qualify as authentic, an ad must have the opportunity to be seen, by a human, in a brand suitable environment and within the intended geography — providing a definitive measure of media quality across campaigns.
Are Your CTV Ads Being Seen?
Many advertisers believe that CTV ads are viewable by default, but that is not the case. In fact, DV discovered that CTV ads frequently play when the TV screen is turned off, ads can play partially off-screen and viewers can drop off and exit out of the program as an ad begins to play. This means that advertisers who serve into these environments are wasting money on impressions that never get the chance to be seen. That is why DV introduced one of the industry’s first CTV viewability measurement products.
Accreditation
DV's Viewability measurement is accredited by the Media Rating Council (MRC) for measurement of display and video viewable impressions and related viewability metrics across desktop, mobile, and CTV (video only).
DV is also accredited across all pre-bid programmatic and enterprise partners for viewability data within desktop and mobile environments, and for fully on-screen data segments within CTV environments.
The Impact of Viewable Impressions
