DV MAP / Verify / Attention
Harness The Power of Attention
Capturing consumer attention with your ads is the first step in driving campaign performance. DV Authentic Attention® provides near real-time data — from the impact of an ad’s presentation to key dimensions of consumer engagement — setting the stage for dynamic campaign optimization.
Advertiser Benefits
Access Valuable Exposure and Engagement Metrics
DV Authentic Attention analyzes over 50 exposure and engagement data points — in near real-time. DV’s Authentic Attention evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility and more. For engagement, DV analyzes key user-initiated events, including eyes-on-screen, user touches, screen orientation, video playback and audio control interactions. These metrics provide fast, actionable insights to improve campaign planning, forecasting and optimization.
Get a Quick Snapshot
Access high-level insights into performance across all of your campaigns with the DV Authentic Attention snapshot. Home in on top and bottom performers, benchmark performance by industry and identify strategic campaign improvement opportunities based on the proprietary DV Attention Index.
Easily Activate Across Programmatic Campaigns
DV’s Universal Attention Segments are powered by the global data from DV Authentic Attention. These segments are updated daily and provide brands with a unique and easy-to-activate offering to avoid low-attention placements, thus improving performance.
Dynamic Optimization with Scibids AI
DV Scibids AI™, through dynamic activation, helps advertisers automatically optimize for attention while simultaneously considering media quality and cost.
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Accreditation
DV Authentic Attention is accredited by the MRC across desktop and mobile environments (only direct indexed impressions).
Pay Attention to Attention
