DV Media AdVantage Platform for Advertisers / Prove / Incrementality
Measure the Incremental Impact of Your Marketing
DV Rockerbox™ Incrementality Testing uses controlled experiments to help advertisers understand whether marketing activity is generating additional revenue or conversions beyond what may have occurred organically. Measure causal lift across campaigns, tactics and channels to validate performance and make more informed investment decisions.
Advertiser Benefits
Measure Incremental Lift
Understand whether marketing activity is generating additional sales across channels, leads or traffic beyond what may have occurred organically, without media investment.
Validate Measurement Insights
Use controlled experiments to validate and calibrate MTA and MMM, helping advertisers build greater confidence in how marketing contributes to performance.
Optimize Investment
Identify which campaigns, tactics and channels are generating incremental value and use those insights to inform where budgets should increase, decrease or shift.
Guide Specific Business Decisions
Design tests around the decisions that matter most, from evaluating brand search and new channel launches to understanding the impact of media across retail and other complex customer journeys.
Expertise from Test Design to Results
DV Rockerbox works hand in hand with advertisers throughout the testing process, from defining the business question to be answered and selecting the appropriate methodology, to analyzing results and applying the findings to their decision making. This helps teams design experiments around meaningful decisions and translate results into actionable marketing strategies.
DV Rockerbox in Action
