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Mar 20, 2025
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Supporting Greater Advertiser Investment in News
Advertising is essential to the success of news publishers and to fostering an open, informed society.
DoubleVerify’s News Accelerator™ is working to equip advertisers with the technology, tools and insights they need to confidently engage with valuable news audiences, and to bridge the gap between advertisers’ brand suitability requirements and the needs of the news industry.
We're Always Here for You!
Empowering Advertisers to Tap into Engaged News Audiences
The News Accelerator program reflects DV’s ongoing commitment to supporting the monetization of news content, and is oriented around three key pillars:
Close Collaboration with Publishers
Forging strong ongoing feedback loops with news publishers to maintain a deep, nuanced understanding of their perspectives, challenges, and priorities.
Product Innovations and Enhancements
Ensuring DV’s products and innovations continue to support the needs of the news industry, enabling both advertisers and publishers to thrive.
Industry Research and Education
Highlighting the positive impact of news content on brand equity and ad performance, and showcasing how brands are capitalizing effectively on the news opportunity.
Let's Talk
Partnership starts with a conversation. Whether you have a question about our services, or would like to get a demo of our platform, we're happy to connect.
