Channels / Social Media
Maximize Media Effectiveness on Social Media
For many consumers, social media platforms are the primary way they engage with their communities. These platforms give brands the ability to reach specific consumers, demographics and events at scale.
DV helps brands manage media quality and performance in these dynamic environments. With integrations across LinkedIn, Meta, Pinterest, Reddit, Snapchat, TikTok, Twitch, X and YouTube, our products enable brands to optimize the reach, scale and cost-effectiveness of advertising campaigns without sacrificing media quality.
Established Partnerships with Leading Social Platforms
Ensure Brand Suitability
With a high volume of unique and often user-generated content, brand suitability alignment requires constant vigilance. Our end-to-end media quality offerings do that work for you. Advertisers can leverage DV pre-bid controls and post-bid measurement to align with brand suitable content and improve media quality.
Drive Campaign Effectiveness
An ad has to be seen to make an impact, even on social media. DV’s viewability measurement evaluates which ads had the opportunity to be seen and offers unique metrics that are not available on the native platforms, such as audibility and pass-through rates, providing deeper insight into campaign performance.
In addition, DV offers the fastest, most comprehensive fraud identification methods that cover more types of nonhuman traffic than any other provider, ensuring your social spend never goes to waste.
Unlock Actionable Data and Insights
DV Pinnacle®, the industry’s first unified service and reporting platform, includes dedicated social media dashboards for each social platform, making it easy to monitor, troubleshoot and optimize campaign spend and performance.
Unlock Superior Performance in Walled Gardens
Brands strive to maximize advertising performance while balancing cost efficiency. But accommodating these varying goals with traditional bidding can be a challenge.
DV Authentic AdVantage™ is a first-of-its-kind solution that combines DV's trusted media quality controls with DV Scibids AI™ to drive superior outcomes across walled garden environments.
DV Drives Success on Social Platforms
Transparency is key when it comes to building strong relationships with brands. Partnering with DoubleVerify will allow our advertisers the in-depth insight they need on invalid traffic and viewability to confidently evaluate and validate campaign effectiveness on TikTok.
DV's Social Offerings In Action
