DV Media AdVantage Platform for Advertisers / Optimize
Maximize Campaign ROI Without the Manual Lift
Brands strive to balance advertising performance with cost efficiency. This can be complex, especially given the breadth and speed of programmatic campaigns.
DV Scibids AI™ automates and optimizes programmatic campaigns using AI to achieve a brand’s custom KPIs. Incorporating first- and third-party data, Scibids AI helps brands dynamically adapt their bidding strategy, boosting performance and efficiency across media buying platforms.
Advertiser Benefits
Achieve Success on Your Terms
Scibids AI elevates advertising effectiveness by allowing brands to choose data and KPIs that drive their desired outcomes. Scibids AI can incorporate many data sources — including first-party data, offline sales data, attention metrics, media quality metrics and more. We then create dynamic algorithms that optimize bidding to achieve desired KPIs — balancing performance with cost.
Go Beyond Basic Performance
Scibids AI doesn't just look at a single conversion event to determine success. It takes a deep dive into all of the events that have led up to a conversion to establish how each event contributes to performance. It then uses these findings to calibrate an appropriate impression cost to efficiently fuel campaign success.
No More Black Box
Scibids AI is built to be platform-agnostic, and its approach to decision-making is fully transparent to advertisers. Scibids AI is available across leading buying platforms, making it easy to use without disrupting current operations or processes.
Supercharge Campaign Performance With AI
Advertisers can take advantage of custom algorithms that enhance one or several campaign objectives, like the ones outlined below.
Optimize Media Quality
CPMs are out, Quality CPMs (qCPMs) are in. This custom metric uses multiple data points, including fraud, viewability, cost and frequency, so that campaigns perform on a foundation of verified inventory.
Enhance Attention Levels
Combine the power of Scibids AI with DV's trusted attention metrics. Watch campaign attentive reach hit new and optimal levels.
Increase ROAS
Focus on the impressions that lead to conversions. Improve campaign return on ad spend to deliver the best outcomes for e-commerce.
Unlock Superior Performance in Walled Gardens
DV Authentic AdVantage™ is a first-of-its-kind solution that combines DV's trusted media quality controls with DV Scibids AI to drive superior outcomes across walled garden environments.
Scibids AI in Action
