Products / DV Media AdVantage Platform for Advertisers

We Help Advertisers Succeed

In today’s market, success means delivering efficient, measurable outcomes, whether you're building brand awareness or driving product adoption. The DV Media AdVantage Platform (MAP) harnesses the power and synergy of DoubleVerify’s vast capabilities — including core verification, AI-powered optimization and outcome measurement — empowering advertisers to maximize media effectiveness and drive real business results across channels, devices and formats.

Graphic of DV Media Advantage Program with callouts for Verify, Optimize, and Prove

Verify

Protect brand equity and reduce waste using DV’s media authentication controls, including fraud, brand suitability, viewability, attention, context and more — across all media transactions and formats.

Optimize

Drive cost efficiencies and maximize campaign performance through real-time, AI-powered optimization, leveraging DV Scibids AI™.

Prove

Demonstrate and analyze the impact of campaigns with outcome measurement powered by DV Rockerbox™, providing data-driven insights that improve future planning and optimizations through attribution, media mix modeling and incrementality testing.

A Proven Track Record
of Success and Trust

8.3 T

media transactions measured in 2024

2,000+

global customers

50+

languages supported

Coverage

Everywhere You Buy Media

Verification Across All Formats, Devices and Channels

DV measures media effectiveness across all channels and formats, providing insights into what ads are performing best, and how to allocate your media dollars for maximum cost efficiency and campaign performance.

Measurement and Analytics

Turn Insights into Action

Campaign Setup and Management Made Easy

DV Pinnacle®, our unified service and reporting platform, offers streamlined campaign setup, in depth data visualization and centralized reporting.

Working independently or with assistance from our global account teams, you can leverage DV Pinnacle’s robust, interactive dashboards and reporting features to gauge the impact of campaign strategies and make adjustments based on which placements drive success.

Make Your Advertising More Successful