Products / DV Media AdVantage Platform for Advertisers
We Help Advertisers Succeed
In today’s market, success means delivering efficient, measurable outcomes, whether you're building brand awareness or driving product adoption. The DV Media AdVantage Platform (MAP) harnesses the power and synergy of DoubleVerify’s vast capabilities — including core verification, AI-powered optimization and outcome measurement — empowering advertisers to maximize media effectiveness and drive real business results across channels, devices and formats.

Verify
Protect brand equity and reduce waste using DV’s media authentication controls, including fraud, brand suitability, viewability, attention, context and more — across all media transactions and formats.
Optimize
Drive cost efficiencies and maximize campaign performance through real-time, AI-powered optimization, leveraging DV Scibids AI™.
Prove
Demonstrate and analyze the impact of campaigns with outcome measurement powered by DV Rockerbox™, providing data-driven insights that improve future planning and optimizations through attribution, media mix modeling and incrementality testing.
A Proven Track Record
of Success and Trust
8.3 T
media transactions measured in 2024
2,000+
global customers
50+
languages supported
Coverage
Everywhere You Buy Media
Verification Across All Formats, Devices and Channels
DV measures media effectiveness across all channels and formats, providing insights into what ads are performing best, and how to allocate your media dollars for maximum cost efficiency and campaign performance.
- Social Media
- CTV & Video
- Commerce Media
- Open Web
- Mobile & Desktop
Measurement and Analytics
Turn Insights into Action
Campaign Setup and Management Made Easy
DV Pinnacle®, our unified service and reporting platform, offers streamlined campaign setup, in depth data visualization and centralized reporting.
Working independently or with assistance from our global account teams, you can leverage DV Pinnacle’s robust, interactive dashboards and reporting features to gauge the impact of campaign strategies and make adjustments based on which placements drive success.
Given that post-bid blocking coverage is lacking when it comes to video advertising, we wanted to put in place proper protection measures across our CTV and digital video campaigns. By leveraging DV's Video Complete solution, we were able to substantially reduce non-compliant traffic, helping to improve the quality and performance of our video campaigns.
Implementing a contextual targeting strategy early makes sure we are prepared for cookie deprecation, and it lets us realize the benefits of finding our audience when they're consuming relevant content.

DoubleVerify has been key for our clients for ensuring the highest inventory quality whilst minimising ad dollar wastage. We chose DoubleVerify as we could not find any other provider that offered all the solutions we needed under one platform. We have since developed a strong relationship with the DoubleVerify team as their service and support to our account is second to none.
I appreciate DoubleVerify's stellar account management team, who respond with speed and ensured all settings went live as intended.
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