2025 DV Global Insights: Trends in the Modern Streaming Landscape

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In 2024, streaming TV maintained swift growth, with video ad monitoring on Connected TV (CTV) increasing by 66% year-over-year worldwide, further solidifying its status as a valuable and rapidly expanding channel for advertisers. Yet, despite the influx of investment, ongoing challenges persist, leading to media waste and undercutting performance.

Our 2025 DV Global Insights: Trends in the Modern Streaming Landscape report investigates the data behind the largest shifts and trends in streaming — from both consumer and advertiser perspectives.

Get your copy of the report to explore:

• Evolving consumer behavior and sentiment, including what people are watching, how much time they spend streaming and how they feel about ads in streaming environments.

• How advertisers are allocating ad spend, what’s performing and what’s getting in the way.

• The three persistent challenges impacting CTV advertising: a lack of app transparency, viewability issues and ad fraud.

• A look at what advertisers can do to improve streaming ad investments as we move further into 2025

Download the report to learn more.