DV Media AdVantage Platform for Advertisers / Prove / Marketing Data Foundation
Build a Marketing Data Foundation You Can Trust
DV Rockerbox™ brings marketing performance, spend and conversion data together in one structured environment, creating a consistent foundation for measurement and analysis. Centralize data across online and offline channels, standardize reporting and connect trusted marketing data to the tools and methodologies your teams use to make decisions.
Advertiser Benefits
Create a Unified View of Marketing
Centralize marketing data across channels, campaigns and platforms, reducing the need to manually reconcile fragmented reporting, deduplicating conversions, and providing teams with a more consistent view of performance.
Improve Data Consistency
Standardize campaign, spend, performance and conversion data across platforms to create a structured dataset that can be used consistently across teams and measurement methodologies.
Power Trusted Measurement
Establish a common data foundation for MTA, MMM and Incrementality Testing, helping advertisers evaluate performance through multiple complementary measurement approaches using consistent underlying data and reducing the need for manual data collection processes.
Connect to Your Existing Data Stack
Deliver marketing data directly into data warehouses, BI tools and analytics environments, including Snowflake, BigQuery and AWS Redshift, so teams can incorporate marketing insights into existing workflows.
See Marketing Performance More Clearly
Automated data aggregation brings campaign-level spend, performance and conversion information together across channels, reducing manual reporting and making structured data available for ongoing analysis. Advertisers can use this connected view to understand performance across the media mix and identify where deeper measurement is needed.
DV Rockerbox in Action
