DV Media AdVantage Platform for Advertisers / Prove

Prove That Your Advertising is Effective

DV Rockerbox™ simplifies the complexities of cross-channel marketing measurement by combining multi-touch attribution, marketing-mix modeling and incrementality testing into one user-friendly platform. By integrating these measurement methodologies with DV’s broader quality, performance and activation solutions, advertisers are equipped to measure, optimize and drive real business outcomes.

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Transparent Analysis Saves Brands Time and Money

$300M+

saved in wasted ad spend annually

2M+

hours saved across customer marketing teams annually

100+

integrations to support complex marketing needs

Gain Insights into What Drives Campaign Outcomes

Multi-Touch Attribution

Understanding what truly drives conversions requires more than just platform-reported metrics. DV Rockerbox’s Multi-Touch Attribution (MTA) solution connects every marketing touchpoint — from first exposure to final conversion — so you can make informed decisions that maximize impact and efficiency.

Marketing Mix Modeling

Take historical learnings to the next level, leveraging findings to validate and calibrate attribution models. Refine and optimize media strategies and plan budgets to maximize ROI — all in a connected environment alongside MTA and incrementality testing.

Incrementality Testing

Customized, white-glove testing reveals whether your marketing dollars are truly driving new sales, conversions, or engagement — or merely capturing outcomes that would have occurred anyway. Use this information to refine and optimize campaign strategy.

Advertiser Benefits

Centralize Data

Centralize advertising data to understand customer interactions and channel effectiveness both online and offline, including search, social, direct mail, CTV/streaming and more. Use this information to identify the most influential touchpoints driving conversions.

Improve Planning

Access granular, cross-channel path-to-conversion insights down to the individual ad level, enabling better budget allocation and media planning.

Drive Outcomes

Harness DV Scibids AI™ dynamic activation, incorporating first- and third-party data assets — including customer journey insights, cost, DSP impression-level data, and trusted measurement — to improve performance and achieve key KPIs.

Powerful Partnerships

DV Rockerbox is a perfect fit for our complex marketing strategy. No other platform was able to accommodate the decentralized nature of our various markets, and yet still provide us a cohesive and clear understanding of their impact at large and on a granular level. Working with DV Rockerbox gives us the full-stack approach to marketing measurement we need to continue to scale.

David Cohen Chief Data Officer, WeightWatchers