DV Media AdVantage Platform for Advertisers / Prove

Prove That Your Advertising is Effective

DV Rockerbox™ simplifies the complexities of cross-channel marketing measurement by combining multi-touch attribution, marketing-mix modeling and incrementality testing into one cutting-edge platform. By integrating these measurement methodologies with DV’s broader quality, performance and activation solutions, advertisers are equipped to measure, optimize and drive real business outcomes.

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Rockerbox Product Fact Sheet

Product Fact Sheets

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Gain Insights into What Drives Campaign Outcomes

Multi-Touch Attribution

Understanding what truly drives conversions requires more than just platform-reported metrics or click-focused web analytics tools. DV Rockerbox’s Multi-Touch Attribution (MTA) solution connects every marketing touchpoint — from first exposure to final conversion — so you can make informed decisions that maximize impact and efficiency. Learn more.

Marketing Mix Modeling

Take measurement to the next level, leveraging historical data and statistical models to understand the incremental contribution of all of your marketing channels. Refine and optimize media strategies and plan budgets to maximize ROI using our scenario planner — all in a connected environment alongside MTA and incrementality testing. Learn more.

Incrementality Testing

Customized, white-glove testing reveals whether your marketing dollars are truly driving new sales, conversions, or engagement — or merely capturing outcomes that would have occurred anyway. Use this information to refine and optimize your campaign strategy. Learn more.

Marketing Data Foundation

Bring marketing performance, spend and conversion data together across online and offline channels in one structured environment. DV Rockerbox™ centralizes and standardizes marketing data to create a consistent foundation for MTA, MMM and Incrementality Testing, while connecting insights to the data warehousing, analytics and reporting tools your teams already use. Learn more.

Advertiser Benefits

Centralize Data

Centralize advertising data to understand customer interactions and channel effectiveness both online and offline, including search, social, direct mail, CTV/streaming and more. Use this information to identify the most influential touchpoints driving conversions.

Improve Planning

Access granular, cross-channel path-to-conversion insights down to the individual ad level, enabling better budget allocation and media planning.

Drive Outcomes

Harness DV Scibids AI™ dynamic activation, incorporating first- and third-party data assets — including customer journey insights, cost, DSP impression-level data, and trusted measurement — to improve performance and achieve key objectives.

Powerful Partnerships

DV Rockerbox is a perfect fit for our complex marketing strategy. No other platform was able to accommodate the decentralized nature of our various markets, and yet still provide us a cohesive and clear understanding of their impact at large and on a granular level. Working with DV Rockerbox gives us the full-stack approach to marketing measurement we need to continue to scale.

David Cohen Chief Data Officer, WeightWatchers