Solutions / DV Authentic AdVantage
Budget Efficiency, Maximized Outcomes
Brands no longer have to choose between cost, media quality and performance when advertising on social media platforms like YouTube. DV Authentic AdVantage™ delivers a holistic solution that empowers advertisers to drive superior media outcomes through AI-powered optimization, trusted measurement and protection, and media transparency at scale.
Your Social Media Command Center
Integrated User Interface
Activate and manage pre-bid protection, campaign optimization and post-bid measurement in one centralized platform.
Campaign Manager Dashboard
Deploy and manage DV controls and optimization services across your social media campaigns.
Reporting Dashboard
Gain visibility into first-party delivery data alongside DV’s quality, contextual, and performance metrics to better understand content alignment and campaign execution.
Our Solution
Protect Brand Equity
Ensure your advertising aligns with brand suitable content, language preferences and media quality standards — based on your brand’s unique settings.
Optimize Business Outcomes
Seamlessly optimize campaign performance with automated bid adjustments and budget allocations, leveraging industry-leading artificial intelligence technology.
Measure Performance
Authenticate media quality and evaluate campaign performance with detailed insights and reporting — all within DV Pinnacle®, DoubleVerify’s unified service and analytics platform.
Staying Ahead of the Curve
DV Authentic AdVantage is built on the strength of the DV Media AdVantage Platform (MAP), a new framework that lets brands harness the power and synergy of DoubleVerify’s vast capabilities, including core verification, AI-powered optimization and outcome measurement.
DV MAP represents a significant milestone in DV’s evolution, from media verification provider to full-spectrum media effectiveness platform. This transformation meets growing demand for transparency, efficiency and accountability in digital advertising.
See How DV’s Solutions Drive Efficiency and Performance
