Channels / Commerce Media
Maximize the Return on Your Commerce Media Spend
Commerce media — also known as retail media — empowers advertisers to reach consumers at the point of purchase. While these networks deliver measurable results, they can still face challenges with media quality and performance. DV helps advertisers maximize the impact of their commerce media investments by enhancing transparency, efficiency and ROI — ensuring every impression drives stronger business outcomes.
A Growing Opportunity
Commerce media has become the third-largest digital advertising channel in the U.S. and continues to expand globally.
Research shows that 69% of advertisers incorporate retail media networks into their advertising strategies. Among these advertisers:
- 25% of their digital media budgets are allocated to retail media networks
- 69% plan to increase their retail media investment over the next year
By leveraging retailers’ first-party shopper data, commerce media enables advertisers to reach consumers in a privacy-friendly way.
Fraud
Avoid Wasted Impressions
Commerce media is a high-value investment — but also a higher-cost channel, which makes it an attractive target for ad fraud. DV’s fraud offerings help advertisers:
- Avoid fraudulent ad impressions
- Verify that impressions are not scraper bots or invalid activity
- Maximize the impact of both on- and off-site placements to maximize ROI
Viewability
Ensure Your Ads Have the Opportunity to Be Seen
Because retailers prioritize product sales, their sites are often optimized for commerce rather than ad viewability — which can lead to lower viewability rates.
DV’s advanced analytics help advertisers measure and improve viewability, identifying opportunities to increase brand exposure and drive higher conversion rates.
Suitability
Align with Content that Promotes Outcomes
In the fast-moving world of commerce media, maintaining brand suitability is essential. Whether campaigns run on-site or off-site, aligning ads with the right content drives stronger performance and reinforces consumer trust.
DV's suitability offerings help advertisers:
- Avoid sites, pages and apps that do not align with brand standards
- Strengthen positive brand associations
Drive ROI
Optimize Toward High-Performing Inventory
To maximize performance, advertisers need a comprehensive view of what drives their results and the ability to act on these insights in real time.
DV Authentic Attention® measures key exposure and engagement metrics, helping advertisers understand the relevance and resonance of every ad experience.
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DV Scibids AI™ automates and optimizes programmatic campaigns using artificial intelligence to achieve each brand’s unique KPIs. By incorporating first- and third-party data, Scibids AI dynamically adapts bidding strategies to boosting performance and efficiency across media buying platforms.
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