DV Media AdVantage Platform for Advertisers / Prove / MTA
Understand What Drives Conversion
DV Rockerbox™ Multi-Touch Attribution (MTA) connects marketing touchpoints across channels to provide a more complete view of the customer journey. By reconciling views, clicks, conversions and other interactions within a consistent measurement framework, advertisers can understand how marketing contributes to conversion and make more informed decisions about where to invest.
Advertiser Benefits
Connect Marketing Touchpoints Across Channels
Understand how customers interact with marketing from first exposure through conversion. DV Rockerbox MTA brings together clicks, views and other interactions across paid and organic media to provide a more complete view of the customer journey.
De-Duplicate Cross-Channel Performance
Reconcile marketing touchpoints against a common conversion event to reduce double-counting and create a more consistent view of how channels contribute to performance.
Understand What Influences Conversion
Move beyond last-click reporting to understand the role different marketing touchpoints play throughout the customer journey. DV Rockerbox uses data-driven attribution to assess the relative contribution of interactions across the path to conversion.
Make More Informed Optimization Decisions
Access granular insights across channels, campaigns and placements to identify opportunities, refine media allocation and inform investment decisions.
Go Beyond Last-Click Attribution
Last-click measurement can overvalue the touchpoint closest to conversion while overlooking marketing that influenced consumers earlier in the journey. DV Rockerbox MTA provides a more complete view of how channels work together, helping advertisers identify marketing that may be under- or overvalued and make more informed investment decisions.
DV Rockerbox in Action
