DV Media AdVantage Platform for Advertisers / Prove / MMM
Plan Smarter. Invest with Confidence.
DV Rockerbox™ Marketing Mix Modeling (MMM) uses historical marketing and business data to help advertisers understand how their media investments contribute to performance. By accounting for channel spend alongside factors such as seasonality, promotions and market conditions, advertisers can forecast outcomes, plan budget allocations and drive future growth.
Advertiser Benefits
Understand What Drives Performance
Understand how marketing investments across digital and offline channels contribute to business outcomes, while accounting for factors such as seasonality, promotions, economic conditions and competitor activity.
Forecast Future Outcomes
Model different investment scenarios to understand how changes in budget and channel allocation may impact revenue, conversions, incremental ROAS, incremental CPA and other business outcomes before putting those plans into market.
Optimize Budget Allocation
Identify where additional investment may drive greater impact, where diminishing returns begin and how budgets can be allocated to maximize returns.
Measure Beyond Digital Media
Evaluate digital and offline channels within the same measurement framework, helping advertisers understand the contribution of investments such as TV, out-of-home, print and other channels that can be difficult to assess through user-level attribution alone.
Turn Historical Data into Forward-Looking Decisions
DV Rockerbox MMM transforms historical marketing and business performance data into actionable insights. Advertisers can compare different investment scenarios, evaluate trade-offs across channels and understand how changes to the media mix may affect future business outcomes.
DV Rockerbox in Action
