ข้อมูลเชิงลึกระดับโลกปี 2025 จาก DV: ผู้บริโภคและนักการตลาดใช้แพลตฟอร์มระบบปิด (Walled Garden Advertising) อย่างไร
แพลตฟอร์มระบบปิด (Walled Gardens) มอบการเข้าถึงในวงกว้างและการมีส่วนร่วมที่เข้มข้น แต่สำหรับนักการตลาดแล้ว แพลตฟอร์มเหล่านี้ยังมาพร้อมกับการแลกเปลี่ยนระหว่าง ประสิทธิภาพ การปกป้องแบรนด์ และความคุ้มค่าในการลงทุน ความผิดพลาดเพียงเล็กน้อยในสภาพแวดล้อมเหล่านี้ อาจส่งผลให้พลาดกลุ่มเป้าหมาย การสูญเสียงบประมาณโดยเปล่าประโยชน์ และความเสี่ยงต่อภาพลักษณ์ของแบรนด์
คำถามไม่ใช่ควรลงทุนโฆษณาในแพลตฟอร์มระบบปิดหรือไม่อีกต่อไป แต่เป็นจะทำอย่างไรให้ทุกบาทที่ลงทุนได้รับประโยชน์สูงสุด จะเป็นอย่างไร ถ้าคุณสามารถมีได้ทุกอย่างพร้อมกัน ทั้งการเข้าถึงในวงกว้าง ความเหมาะสมของแบรนด์ และผลลัพธ์ที่วัดผลได้ โดยไม่ต้องแลกกับข้อจำกัด รายงานนี้ทำการสำรวจวิธีโดยการเปิดเผย:
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พฤติกรรมผู้บริโภค:ผู้ใช้จะคลิก เลื่อนดู และเลือกซื้อภายในแพลตฟอร์มระบบปิดอย่างไร โฆษณาที่อยู่ติดกันและอินฟลูเอนเซอร์บนโซเชียลมีเดียมีผลกระทบต่อการตัดสินใจซื้อของผู้บริโภคอย่างไร
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แนวโน้มการโฆษณาของนักการตลาด: ความท้าทายสำคัญที่นักการตลาดต้องเผชิญในสภาพแวดล้อมแพลตฟอร์มระบบปิดคืออะไร พวกเขาจัดการกับปัญหาที่เกี่ยวข้องกับความเหมาะสมของแบรนด์และการเพิ่มขึ้นของเนื้อหาที่สร้างโดย AI อย่างไร
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ทิศทางในอนาคต:นักการตลาดจะมั่นใจในความโปร่งใสและความเป็นกลางของแคมเปญในแพลตฟอร์มระบบปิดได้อย่างไร
ดาวน์โหลดรายงานฉบับเต็มได้เลย เพื่อค้นหาคำตอบทั้งหมด
ดาวน์โหลดรายงาน
2025 Global Insights Reports
Understand evolving brand suitability trends and how technology and AI are changing the face of content online.
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