DV Scibids AI Helps Bona Boost Reach on Social Campaigns

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Bona, a CPG brand, wanted to maximize unique reach and awareness while staying efficient. Platform-native algorithms couldn’t deliver the efficiency needed, so they partnered with Booyah Advertising to activate DV Scibids AI™ on Bona’s social campaign.

DV Scibids AI prioritized connecting with new users, dynamically adjusting frequency to stretch the budget further. In a rigorous A/B test, DV’s solution went head-to-head with platform-native bidding.

Download the case study to see which one delivered results.