DV Social Controls Enable TDK to Achieve a 95% Brand Suitable Rate

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TDK Corporation, a global electronics leader and Official Partner of World Athletics since 1983, launched a campaign across various social platforms for the Tokyo 2025 World Athletics Championships to reach audiences in Japan and India.

But the multilingual content in English and Hindi made manual monitoring for unsuitable content challenging.

To maximize brand lift, TDK needed to focus its budget on high-quality content while minimizing brand risk. They partnered with DV to implement comprehensive suitability solutions.

Download the case study to see how DV's pre-bid controls reduced the brand suitability incident rate from 15% to 5% and helped TDK achieve a 95% brand suitable rate.