DV Global Insights: Trends in the Modern Streaming Landscape（日本語）
2024年、ストリーミングTVは急速な成長を維持し、コネクテッドTV（CTV）でのビデオ広告モニタリングは世界中で前年比66%増加しました。これにより、広告主にとって価値があり、急速に拡大するチャネルとしての地位をさらに確固たるものにしています。しかし、多額の投資を流入しているにもかかわらず、依然として課題は存在し、メディアの無駄やパフォーマンスの低下につながっています。
当社の「DV Global Insights: Trends in the Modern Streaming Landscape」レポートは、ストリーミングにおける最大の変化とトレンドの背後にあるデータを、消費者と広告主の双方の視点から調査しています。
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人々が何を見ているか、ストリーミングにどれくらいの時間を費やしているか、ストリーミング環境の広告についてどう感じているかなど、進化する消費者の行動とセンチメント。
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広告主がどのように広告費を配分しているか、何が効果的で、何が課題なのか。
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CTV広告に影響を及ぼし続けている3つの根深い課題：アプリの透明性の欠如、ビューアビリティの問題、そしてアドフラウド。
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2025年に向けて、ストリーミングTV広告への投資を強化するために広告主に何ができるのか。
詳細については、レポートをダウンロードしてご確認ください。
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2025 グローバルインサイトレポート
デスクトップ、モバイル、CTV におけるアドフラウドやその他のメディア指標の最新情報を把握
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