Wisp, a fast-growing women’s telehealth platform, faces a unique challenge: balancing the transactional speed of ecommerce with the regulatory and operational complexity of a clinical provider. By implementing DV Rockerbox™, Wisp moved away from bespoke, siloed reporting to a centralized data foundation. This shift let them validate channel performance by distinguishing between "rosy" platform metrics and real incremental growth across complex channels like TikTok, Reddit and CTV.
Wisp operates at the intersection of two distinct worlds: They possess an ecommerce front end but function as a clinical provider on the backend. Specializing in female sexual and reproductive wellness, Wisp provides accessible care for conditions ranging from acute issues to complex, long-term care.
This hybrid model creates a "really challenging ecosystem" requiring Wisp to mirror the tenets of ecommerce while strictly adhering to healthcare regulations and patient privacy.
To manage this complexity, Wisp uses a modern marketing stack:
Before centralizing its data, Wisp’s measurement strategy was disjointed. Measurement was largely "bespoke channel to channel," often stitched together manually.
As the business scaled, two primary issues emerged:
Wisp needed a way to normalize this data to see if there was actual "smoke" behind the fire reported by ad platforms.
Wisp partnered with DV Rockerbox to establish a single source of truth that could integrate with its data warehouse and provide unbiased validation.
DV Rockerbox became the validation layer for Wisp. By using DV Rockerbox’s multi-touch attribution (MTA), Wisp could normalize performance data for all channels. This data is now integrated into workflows at every "elevation" of the company:
Wisp used DV Rockerbox’s testing services to run incrementality tests. Ragland emphasized the value of third-party testing to remove the inherent conflict of interest found when agencies or platforms grade their own homework.
"You were in the metaphorical kitchen with us baking the final product... Someone who really handheld us through the process." – Tim Ragland, VP of Marketing & Strategy, Wisp
DV Rockerbox has allowed Wisp to make investment decisions based on incrementality rather than platform-reported metrics.
As Wisp evolves from acute care to comprehensive women’s health (e.g., perimenopause and weight loss), its data needs are shifting toward understanding long-term value.
DV Rockerbox will help Wisp understand the LTV (lifetime value) curves of these new, complex care models, which require ongoing provider check-ins rather than simple one-off transactions.
When asked what advice he would give to other brands evaluating DV Rockerbox, Ragland emphasized the importance of service levels:
"The service level has been aces... You guys are in the business of our success because candidly if you're not, we would walk away. That shared goal is really important."