DV Knowledge Hub — Insights, relatórios e mais conteúdos

Mantenha-se informado sobre as últimas novidades na publicidade digital. Com relatórios detalhados, guias práticos, resumos de eventos e informes essenciais, o nosso Knowledge Hub foi projetado para ser sua fonte de conhecimento sobre os acontecimentos da indústria e te ajudar a navegar pelo panorama publicitário em constante evolução.

The Tradeoff Trap: Why Marketers Struggle to Win in Walled Gardens — Until Now

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Balance by Design: How AI Unlocks Smarter Video Ad Performance in Walled Gardens

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Closing the Loop: A Framework for Measuring Success in Walled Garden Campaigns

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DV Authentic Brand Suitability - La solución de seguridad de marca más avanzada del mercado

Fichas-técnicas de produtos

Discover How Kroger Precision Marketing Improved Media Quality by 70%

Estudo de Caso

DoubleVerify’s CTV Viewability Measurement Solution Revealed Exceptionally High Viewability Rates on Samsung TV Plus

Estudo de Caso

Amnet France and DoubleVerify Empower Technology Brand to Unlock French CTV Brand Suitability and Viewability Insights

Estudo de Caso

Las Métricas de Visibilidad de DV Informaron Decisiones de Inversión y Planificación de Medios en Inventarios de Aplicaciones Móviles de Bimbo México

Estudo de Caso

Colgate-Palmolive Leveraged AI-Powered Pre-Bid Controls, Layered with Post-Bid Measurement to Optimise Video Campaign Effectiveness

Estudo de Caso

FanDuel Leveraged DV Social Solutions to Inform and Validate Media Plan

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Vodafone Italy Decreased Viewable CPM by 50% Through Active Analysis of DV Facebook Data

Estudo de Caso

Mead Johnson Leveraged DV Scibids AI™ to Drive Ad Efficiencies at Scale on A Social Video Platform

Estudo de Caso

Indonesian CPG Brand Used DV’s Pre-Bid Solution to Minimize Unsuitable Social Ad Delivery Without Increasing Cost

Estudo de Caso

FanDuel、DVソーシャルソリューションを用いてメディアプランの方向付けと検証を実施

Estudo de Caso

DV Ajudou Uma Marca Global de CPG no Brasil a Tomar Decisões de Compra Informada em Plataformas Sociais

Estudo de Caso

DV Ayudó a Una Marca Global de CPG en Brasil a Tomar Decisiones de Compra Informadas en Plataformas Sociales

Estudo de Caso

Pre-Bid Avoidance Helped Nissan Thailand Reinvest Their Media Savings

Estudo de Caso

NortonLifeLock Leverages DV Video Complete to Improve Campaign Efficiency & Effectiveness

Estudo de Caso

DV’s Custom Contextual Solution Helps Tech Brand Drive Engagement

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Global Tech Brand Leveraged DV Video Complete to Fuel 72% Improvement in Campaign Efficiency

Estudo de Caso

DV Authentic Attention® Powers Media Quality and Effectiveness for Mondelēz

Estudo de Caso

DV Custom Contextual Helped Miele Exceed Campaign KPIs

Estudo de Caso

DV Custom Contextual Enables Vodafone UK to Deliver More Cost-Effective Performance

Estudo de Caso

DV Custom Contextual Solution Improved Campaign Efficiency for FanDuel

Estudo de Caso

DV Viewability Metrics Informed Bimbo Mexico’s Media Planning and Investment Decisions on Mobile App Inventory

Estudo de Caso

Allianz France Achieves 38% Greater Cost-Per-Lead Efficiency Using DoubleVerify’s Contextual Solution

Estudo de Caso

DV’s Contextual Solution Drastically Lowered CPMs and CPCs for an Alcohol Brand

Estudo de Caso

DV & OMD Improved Zain’s KSA Campaign Authentic Rate by 33%

Estudo de Caso

Authentic Brand Suitability Decreased Media Waste and eCPM for L’Oréal MENA

Estudo de Caso

A Global EssenceMediacom Advertiser Efficiently Leveraged DV Video Filtering to Further Improve Media Quality

Estudo de Caso

Lexus Improves Impression Quality and Site Traffic with DoubleVerify's Authentic Brand Suitability

Estudo de Caso

Campari Group Spain Leveraged DV Authentic Attention® to Drive a 14% Lift in View-Through-Rate

Estudo de Caso

Club Med Drove Stronger Brand Awareness and Brand Favorability with High-Attention Impressions During the "That's L'Esprit Libre" Campaign

Estudo de Caso

Havas Increased Lower-Funnel Outcomes by 83% with DV’s Attention Measurement and Optimization

Estudo de Caso

DV Post-bid Monitoring Helped a Financial Advertiser in North Asia Increase its Authentic Ad® Rate by 15 Percentage Points

Estudo de Caso

DV's ABS Helped Reduce a Social Media Platform's Brand Suitable Ad Delivery

Estudo de Caso

Bouygues Telecom Boosts Media Quality by 86% and Conversion Rate by 15% with DV

Estudo de Caso

DoubleVerify and Attain’s Joint Solution Empowered Jack in the Box to Bridge the Gap Between Impression-Level Attention Measurement and Real-Time Sales Outcomes

Estudo de Caso

How DV Assisted Vodafone in Unlocking 10% More Inventory with News Publishers

Estudo de Caso

DV Scibids AI™ Helped Colgate-Palmolive Malaysia Achieve a 79% Increase In Unique Shopee Visitors

Estudo de Caso

Vodafone Germany Maintains CPA Efficiency While Reducing Block Rates and CPMs with DV Authentic Brand Suitability

Estudo de Caso

DVAuthenticAttention®がMondelēzのメディア品質と有効性を強化

Estudo de Caso

レクサス、DoubleVerifyのAuthentic Brand Suitabilityでインプレッションの質とサイトトラフィックを改善

Estudo de Caso

EssenceMediacomのグローバル広告主がDVビデオフィルタリングを効率的に活用し、メディア品質をさらに向上

Estudo de Caso

Club Medは「That’s L’Esprit Libre」キャンペーンで高いアテンションによるインプレッションを獲得し、ブランド認知度とブランド好感度を向上させました。

Estudo de Caso

メルセデス・ベンツのキャンペーンで自動車業界のベンチマークを24%上回るアテンション・パフォーマンスを達成

Estudo de Caso

Havas、DVのアテンション測定と最適化でローワーファネルの成果を83%増加

Estudo de Caso

DV によるポストビッド（入札後）のモニタリングにより、北アジアの金融系広告主が Authentic Ad® 率を15ポイント増加

Estudo de Caso

DVのABSの導入により、ソーシャルメディア・プラットフォームにおいてブランドにとって安全ではない広告配信を削減

Estudo de Caso

As Métricas de Viewability da DV Informaram Decisões de Planejamento e Investimento de Mídia em Inventários de Aplicativos Móveis para a Bimbo México

Estudo de Caso

DV Authentic Direct Allowed a Major Insurance Brand and The Arena Group to Maximize Campaign Efficiency

Estudo de Caso

Zoopla/Prime Location Improves Yield Management and Operational Efficiencies with DV Publisher Suite

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Zoopla/Prime Location、DV Publisher Suiteで収益管理と業務効率を改善

Estudo de Caso

The Advertiser’s Guide to Retail Media Measurement

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Guia do anunciante para mensuração da Retail Media

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La guía del anunciante para la medición del Retail Media

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The Ultimate Guide to CTV Measurement

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CTV測定の最強ガイド

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DoubleVerify’s Guide to Attention Measurement

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DoubleVerifyアテンション測定ガイド

Guia

Quality Measurement and Protection on YouTube

Guia

YouTubeでのクオリティ測定とプロテクション

Guia

Punch Above Your Programmatic Weight

Guia

Context Matters: Guide to DV Custom Contextual

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プログラマティック広告で圧倒的な成果を

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コンテキスト（⽂脈）が重要：DVカスタムコンテキストガイド

Guia

広告主のためのダイナミックAI アクティベーションガイド

Guia

Fully On-Screen Pre-Bid Activation For CTV

Fichas-técnicas de produtos

Supercharge Your CTV Media Strategy with Actionable Attention Insights

Fichas-técnicas de produtos

Streamline Your Campaign Workflow with DV Campaign Automator™

Fichas-técnicas de produtos

DV Campaign Automator™でキャンペーンワークフローを効率化

Fichas-técnicas de produtos

Superior Brand Protection with DV Authentic Brand Suitability

Fichas-técnicas de produtos

Programmatic Analytics for Advertisers

Fichas-técnicas de produtos

Reach the Right Audience at the Right Time with DV Custom Contextual Seasonal Categories

Fichas-técnicas de produtos

DV Authentic Attention® Snapshot

Fichas-técnicas de produtos

DV’s Carbon Emissions Measurement Powered by Impact Plus

Fichas-técnicas de produtos

Make an Impact with DV's Contextual Solutions

Fichas-técnicas de produtos

Measure and Protect Against Low-Quality GenAI Content

Fichas-técnicas de produtos

Authentic Brand Suitability One Sheet

Fichas-técnicas de produtos

DVカスタムコンテキストの季節カテゴリーを活用し、適切なタイミングで適切な消費者にリーチする

Fichas-técnicas de produtos

New Fraud Scheme: Legitimacy Cloaking on CTV Inventory Report

Relatório

New Fraud Scheme Report: Shutting Down MultiTerra Botnet on CTV and Mobile

Relatório

New CTV Fraud Scheme Dwarfs Previous Attacks

Relatório

Sophisticated SSAI Scheme Hijacks Real CTV Device Sessions

Relatório

DV Uncovers Long-Game of Fraud With OctoBot

Relatório

New CTV Scheme Uses Screensavers to Hijack Devices

Relatório

New Fraud Scheme Redirects Verification Tags to Siphon CTV and Mobile Video Ad Spend

Relatório

Fraudsters Impersonate Smart Refrigerators While Falsifying CTV Traffic

Relatório

DV’s Fraud Lab and Roku’s Watermark Technology Join Forces to Combat App Spoofing

Relatório

New Fraud Scheme, CycloneBot, Hits CTV

Relatório

The Power and Potential of CTV in Europe

Relatório

2025 DV Global Insights: Trends in the Modern Streaming Landscape

Relatório

検証タグをリダイレクトし、CTVやモバイル動画広告費を吸い上げる新たな詐欺の手口

Relatório

スマート冷蔵庫になりすまし、CTVのトラフィックを改ざんする詐欺グループ

Relatório

DV Global Insights: Trends in the Modern Streaming Landscape（日本語）

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2025 DV Global Insights: EMEA Report

Relatório

2025 DV Global Insights: LATAM Report

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2025 DV Global Insights: APAC Report

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2025 DV Global Insights: North America Report

Relatório

Audio Fraudsters Get Smarter with Latest Scheme, FM Scam

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2025 DV Global Insights: AI, Automation and the Future of Digital Advertising

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Rapport DV Global Insights 2025 : EMEA

Relatório

2025 DV グローバルインサイト: APAC トレンドレポート

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より巧妙になった、最新のオーディオ詐欺スキーム「FM Scam」

Relatório

DV 2024 Q3 クオリティ & アテンションベンチマークレポート

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Relatório 2025 Global Insights: LATAM

Relatório

Informe 2025 Global Insights: LATAM

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2025 DV 全球趨勢報告：亞太地區趨勢報告

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DV Uncovers Video Fraud Scheme Targeting Mobile App Advertising

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DV Fraud Lab Report On DrainerBot

Relatório

Changes Detected to Ongoing Fraud Scheme

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DoubleVerify Identifies BeatSting, the First Large-Scale Ad Impression Fraud Scheme to Hit Audio

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DV's 2024 Q1 Quality & Attention Benchmark Report

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DV's 2024 Q2 Quality & Attention Benchmark Report

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DV's 2024 Q3 Quality & Attention Benchmark Report

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DV's 2024 Q4 Quality & Attention Benchmark Report

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DV's 2025 Q1 Quality & Attention Benchmark Report

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DV's 2025 Q2 Quality & Attention Benchmark Report

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Tren Insight Global DV dalam Lanskap Streaming Modern

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Wawasan Global 2025: Laporan APAC

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DoubleVerify、オーディオ広告における初の大規模な広告インプレッション不正行為「BeatSting」を特定

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DV 2024 Q1 クオリティ & アテンションベンチマークレポート

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DV 2024 Q2 クオリティ & アテンションベンチマークレポート

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DV 2024 Q4 クオリティ & アテンションベンチマークレポート

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DV 2025 Q1 クオリティ & アテンションベンチマークレポート

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DV 2025 Q2 クオリティ & アテンションベンチマークレポート

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แนวโน้มในภูมิทัศน์การสตรีมที่ทันสมัย ข้อมูลเชิงลึกทั่วโลกโดย DV

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Dữ liệu toàn cầu từ DV: Các xu hướng nổi bật trong bối cảnh phát trực tuyến hiện đại

Relatório

Thông tin chuyên sâu toàn cầu 2025: Báo cáo APAC

Relatório

2024 Global Insights: MENA Webinar

Webinars Realizados

Back to Basics: How to Measure and Maximize Consumer Attention

Webinars Realizados

DV Pinnacle® 101 for Publishers

Webinars Realizados

Back to Basics: Demystifying Made for Advertising Sites

Webinars Realizados

The State of Streaming: Today's Trends Shaping TV's Future

Webinars Realizados

2025 DV Global Insights: APAC Webinar

Webinars Realizados

2025 Global Insights: EMEA Webinar

Webinars Realizados

Away: Building a Unified Measurement Framework

Estudo de Caso

WeightWatchers: Smarter Bidding with DV Scibids AI + Rockerbox

Estudo de Caso

SimplePractice: Scaling Efficiently with MMM

Estudo de Caso

CMO insights: The brand sphere - How DV’s identity resonates across markets

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AI-Powered Ad Fraud Surge: DoubleVerify Flags Massive Spike in Malicious Apps

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ウォールドガーデン環境におけるキャンペーン成果を測定するためのフレームワーク

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CMOインサイト：DVのアイデンティティを様々なマーケットで浸透させる方法に響かせる「ブランド・スフィア」という考え方

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2025 DV グローバルインサイト: APAC トレンドレポート

Relatório

2025 DV Global Insights：AI、オートメーション、そしてデジタル広告の未来

Relatório

DV Authentic Attention Product Fact Sheet

Fichas-técnicas de produtos

DV Media AdVantage Platform Product Fact Sheet

Fichas-técnicas de produtos

DV Social Product Fact Sheet

Fichas-técnicas de produtos

DV Commerce Media Product Fact Sheet

Fichas-técnicas de produtos

DV Scibids Al Guide

Guia

DV Authentic AdVantage Product Fact Sheet

Fichas-técnicas de produtos

DV Publisher Suite Product Fact Sheet

Fichas-técnicas de produtos

EN | Mercedes-Benz Attention Case Study

Estudo de Caso

DV Programmatic Product Fact Sheet

Fichas-técnicas de produtos

Un annonceur mondial d’EssenceMediacom exploite efficacement le DV Video Filtering pour renforcer la qualité de diffusion de ses campagnes

Estudo de Caso

DoubleVerify Extends Media Quality Authentication to Uber

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How DV Scibids AI™ Drove Efficiencies Inside TripleLift’s Curated Marketplaces in First-to-Market Activation for Diageo

Estudo de Caso

Mead Johnson、DV Scibids AI™を活用し、ソーシャル動画プラットフォームで広告効率を大幅に改善

Estudo de Caso

DV’s Social Pre-Bid Solution Improved Brand Suitability for Standard Chartered Bank Hong Kong

Estudo de Caso

DV Authentic Brand Suitability – A solução de segurança de marca mais avançada do mercado atual

Fichas-técnicas de produtos

How DV Supports Publisher Monetization

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Upholding Accuracy: Addressing Misrepresentations in Recent Third-Party Reports

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DV Transparency Center（日本語版サイト）開設のご案内

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DV DEEP DIVE: “Serving AI Slop” Understanding Advertiser Risks on Cooking and Recipe Websites with AI-Generated Content

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ShadowBot Slip-Ups: DV’s Guide to Fraudster Mistakes

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Ads.txt Under Attack: How Fraudsters Exploit a System Meant to Protect Advertisers

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DoubleVerify’s Response to Adalytics’ March 28 GIVT Report

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Statement on Adalytics’ GIVT Report

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DoubleVerify’s Response to The Wall Street Journal’s Fact Check and Adalytics Report

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Understanding URLScan, Headless Browsers, and DV’s Detection Methods

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DV News Accelerator™ Update: Introducing New Tools to Maximize Publisher Revenue and Ad Scale While Mitigating the Impact of Keyword Avoidance

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DoubleVerify Expands Access to Open Web URL-Level Transparency

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Taking Action: Strengthening Protections Against High-Risk, Ad-Supported Content And Attacking the CSAM Issue Together

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Statement on Adalytics Report

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The Rise of AI-Generated Slop Sites: What Advertisers Need to Know

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AI Crawlers and Scrapers Are Contributing to an 86% Increase in General Invalid Traffic

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広告主にとってニュースを支援することが有益である理由

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Why Backing News Is a Smart Move for Advertisers

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Protecting Brand Reputation Online Requires a Comprehensive Strategy and Cutting-Edge Tech

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公平性を保ったパブリッシャー測定への取り組み

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Addressing Publisher Measurement with Impartiality

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Setting the Record Straight: Addressing Adalytics’ Continued Misleading Claims

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AI in Advertising: An In-Depth Guide to Custom Bidding Strategies

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Gen AI ALERT: Is fake music content shredding your advertising budget?

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ShadowBot の手口：DV による不正行為者の手口ガイド

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トレードオフの罠：これまで、マーケターが「ウォールドガーデン」環境で成果をあげられない理由とは？

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DV Highlights: Cannes Lions 2025

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DV IMPACT: Tokyo 2025 – パフォーマンスのルールを変える新常識

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The Hidden Threat of AI-Powered Fake App Reviews

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脅威にさらされる、広告主を保護するためのシステム「Ads.txt」：不正行為者がこのシステムを悪用する手法とは

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Ask the Experts: Supercharging Publisher Sales Enablement with Sean Arnold

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DV Global Insights 2025 | Bot Fraud in CTV: The Hidden Drain on Ad Budgets

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DV Global Insights 2025 | CTV Viewability: What If No One’s Watching?

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DV Global Insights 2025 | Streaming Transparency: Why CTV Needs a Clearer View

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DoubleVerify Extends Gaming Measurement Suite Through Strategic Partnership with Roblox

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DV Expands Media Quality Coverage to Include New Conversation Ad Inventory on Reddit

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The Supply Side Takes the Court at DV IMPACT: Media and Marketplaces

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Maximizing the Quality and Performance of Programmatic Direct Deals with DV’s Data Solutions

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AIによる低品質サイトの台頭：広告主が知っておくべきこと

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入札前回避機能により、タイ日産は節約したメディア費用の12%をAuthentic Impressions®に再投資

Estudo de Caso

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