Guia do anunciante para mensuração da Retail Media

A Retail Media já é o terceiro maior canal de publicidade digital nos EUA e continua a se expandir globalmente. Este crescimento representa uma oportunidade para varejistas e anunciantes interagirem mais diretamente com os consumidores online. No entanto, como qualquer canal de publicidade em desenvolvimento, a retail media também apresenta desafios.

Este guia fornece uma visão holística sobre desafios e oportunidades relacionadas à retail media, abrangendo:

Um overview do cenário da retail media, incluindo as oportunidades que este canal apresenta aos anunciantes.
Como os anunciantes podem desbloquear o potencial crescente da mídia de varejo.
Estratégias de mensuração que os anunciantes devem considerar ao planejar sua estratégia de retail media.

Baixe o GUIA DO ANUNCIANTE PARA MENSURAÇÃO DA RETAIL MEDIA e saiba como melhorar o desempenho de suas campanhas de retail media!

Baixe o Guia

{fwds_body=com.hubspot.content.model.layout.LayoutSection@1220d763[cell=false,cells=[],cssClass=,cssId=,cssIdStr=,cssStyle=,editable=false,endingHtml=,help=,htmlElement=,id=,isContainer=false,isContentOverridden=false,isInContainer=false,isLayoutLocked=false,label=,languageOverrides={},masterLanguage=,mergeInDefaultValues=,name=fwds_body,order=,params={},root=false,row=false,rowMetaData=[RowMetaData{styles=Styles{verticalAlignment=null, backgroundColor=null, backgroundImage=null, backgroundGradient=null, margin=null, mobileMargin=null, padding=null, mobilePadding=null, maxWidthSectionCentering=null, forceFullWidthSection=false, flexboxPositioning=null, hiddenOnDevice=null, breakpointStyles={}}, cssClass=dnd-section, dndPartial=false}],rows=[{0=com.hubspot.content.model.layout.LayoutSection@4016005b[cell=false,cells=[],cssClass=,cssId=,cssIdStr=,cssStyle=,editable=false,endingHtml=,help=,htmlElement=,id=,isContainer=false,isContentOverridden=false,isInContainer=false,isLayoutLocked=false,label=,languageOverrides={},masterLanguage=,mergeInDefaultValues=,name=fwds_body-column-1,order=,params={css_class=dnd-column},root=false,row=false,rowMetaData=[RowMetaData{styles=Styles{verticalAlignment=null, backgroundColor=null, backgroundImage=null, backgroundGradient=null, margin=null, mobileMargin=null, padding=null, mobilePadding=null, maxWidthSectionCentering=null, forceFullWidthSection=null, flexboxPositioning=null, hiddenOnDevice=null, breakpointStyles={}}, cssClass=dnd-row, dndPartial=false}, RowMetaData{styles=Styles{verticalAlignment=null, backgroundColor=null, backgroundImage=null, backgroundGradient=null, margin=null, mobileMargin=null, padding=null, mobilePadding=null, maxWidthSectionCentering=null, forceFullWidthSection=null, flexboxPositioning=null, hiddenOnDevice=null, breakpointStyles={}}, cssClass=dnd-row, dndPartial=false}, RowMetaData{styles=Styles{verticalAlignment=null, backgroundColor=null, backgroundImage=null, backgroundGradient=null, margin=null, mobileMargin=null, padding=null, mobilePadding=null, maxWidthSectionCentering=null, forceFullWidthSection=null, flexboxPositioning=null, hiddenOnDevice=null, breakpointStyles={}}, cssClass=dnd-row, dndPartial=false}, RowMetaData{styles=Styles{verticalAlignment=null, backgroundColor=null, backgroundImage=null, backgroundGradient=null, margin=null, mobileMargin=null, padding=null, mobilePadding=null, maxWidthSectionCentering=null, forceFullWidthSection=null, flexboxPositioning=null, hiddenOnDevice=null, breakpointStyles={}}, cssClass=dnd-row, dndPartial=false}],rows=[{0=com.hubspot.content.model.layout.LayoutSection@20f7bd34[cell=false,cells=[],cssClass=,cssId=,cssIdStr=,cssStyle=,editable=false,endingHtml=,help=,htmlElement=,id=fwds_body-module-2,isContainer=false,isContentOverridden=false,isInContainer=false,isLayoutLocked=false,label=,languageOverrides={},masterLanguage=,mergeInDefaultValues=,name=fwds_body-module-2,order=,params={css_class=dnd-module, schema_version=2, path=/fwds/modules/fwds-vertical-spacer, spacing=0, parent_widget_container=fwds_body},root=false,row=false,rowMetaData=[],rows=[],sectionName=,startingHtml=,styles=Styles{verticalAlignment=null, backgroundColor=null, backgroundImage=null, backgroundGradient=null, margin=null, mobileMargin=null, padding=null, mobilePadding=null, maxWidthSectionCentering=null, forceFullWidthSection=null, flexboxPositioning=null, hiddenOnDevice=null, breakpointStyles={}},type=custom_widget,w=12,widgets=[],x=0]}, {0=com.hubspot.content.model.layout.LayoutSection@7671deeb[cell=false,cells=[],cssClass=,cssId=,cssIdStr=,cssStyle=,editable=false,endingHtml=,help=,htmlElement=,id=fwds_body-module-3,isContainer=false,isContentOverridden=false,isInContainer=false,isLayoutLocked=false,label=,languageOverrides={},masterLanguage=,mergeInDefaultValues=,name=fwds_body-module-3,order=,params={css_class=dnd-module, schema_version=2, path=/fwds/modules/fwds-billboard, billboard_content=

, styles={bg_image={background_image={background_position=MIDDLE_CENTER, background_size=cover, src=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/assets/resources/global-insights-report-2025.jpg}}, overlay={show_overlay_=false}}, parent_widget_container=fwds_body},root=false,row=false,rowMetaData=[],rows=[],sectionName=,startingHtml=,styles=Styles{verticalAlignment=null, backgroundColor=null, backgroundImage=null, backgroundGradient=null, margin=null, mobileMargin=null, padding=null, mobilePadding=null, maxWidthSectionCentering=null, forceFullWidthSection=null, flexboxPositioning=null, hiddenOnDevice=null, breakpointStyles={}},type=custom_widget,w=12,widgets=[],x=0]}, {0=com.hubspot.content.model.layout.LayoutSection@62fe8489[cell=false,cells=[],cssClass=,cssId=,cssIdStr=,cssStyle=,editable=false,endingHtml=,help=,htmlElement=,id=fwds_body-module-4,isContainer=false,isContentOverridden=false,isInContainer=false,isLayoutLocked=false,label=,languageOverrides={},masterLanguage=,mergeInDefaultValues=,name=fwds_body-module-4,order=,params={css_class=dnd-module, schema_version=2, path=/fwds/modules/fwds-two-column, vertical_align=top, columns=[{column_type=content-repeater, content_repeater=[{accordion_icon=plus-minus, accordion_icon_placement=right, accordion_style=bordered, accordions=[{content=

Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.

, expand_by_default_=false, title=Lorem ipsum dolor sit amet}, {content=

, expand_by_default_=false, title=Lorem ipsum dolor sit amet}], autoplay_video_=false, box_content_=false, button_group_alignment=left, buttons=[{aria_label=, hide_icon_=false, icon={type=REGULAR}, link={url={href=#, type=EXTERNAL}}, link_text=Get Started, size=medium, style=primary-fill}], circle_graphic={alt=Image, height=500, src=, width=500}, cluster_direction=top-left, cluster_image_aspect_ratio=1-1, cluster_image_size=60, cluster_images={alt=, height=500, loading=lazy, src=, width=500}, columns=[{content=

Maecenas sed neque

Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}, {content=

Maecenas sed neque

Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}], content=

p / Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

, content_box_color=transparent, content_type=spacer, document={aspect_ratio=4-5}, featured_case_study={more_link=, more_link_aria_label=, more_link_text=View more case studies, specific_results_column=name}, form={draw_box_around_form_=true, form={message=Thanks for submitting the form., response_type=inline}, notifications_are_overridden=false}, hubdb_resource={behavior=static, resource_type=resource, specific_results_column=name}, image={alt=, height=500, loading=lazy, src=, width=500}, image_aspect_ratio=natural, image_mask={alt=Image, height=500, src=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/assets/graphics/image-masks/mask-concentric-circle.svg, width=500}, image_slider=[], mask_image_=false, media_type=image, mosaic_images={alt=, height=500, loading=lazy, src=, width=500}, mosaic_layout=3-2-right, multi_column_layout_options={gap_size=7, include_line_dividers_=false, layout=two-col}, multi_column_settings={card_link_style=link, card_orientation=vertical, card_size=medium, card_style=normal, card_text_alignment=left, color_mode=light-mode, image_aspect_ratio=natural, image_position=top}, round_image_=false, scroll_to_header_on_expansion_=false, spacer_size=9, testimonial={case_study_link=, case_study_link_text=Case Study, testimonial_citation_name=First Lastname, testimonial_citation_photo={alt=Placeholder, height=100, src=, width=100}, testimonial_citation_title=Role, Company, testimonial_content=

Lorem ipsum dolor sit amet consectetur adipisicing elit. Animi corrupti, aliquam cumque iste saepe itaque quod, voluptatum nihil ullam velit ipsam asperiores odio accusantium culpa atque totam facilis officiis libero!

, testimonial_logo={loading=disabled, src=}, testimonial_style=normal}, video_aspect_ratio=16-9, video_behavior=inline, video_embed_code=, video_poster={alt=, height=500, loading=lazy, src=, width=500}, video_type=embed}, {accordion_icon=plus-minus, accordion_icon_placement=right, accordion_style=bordered, accordions=[{content=

, expand_by_default_=false, title=Lorem ipsum dolor sit amet}, {content=

, expand_by_default_=false, title=Lorem ipsum dolor sit amet}], autoplay_video_=false, button_group_alignment=left, buttons=[{aria_label=, hide_icon_=false, icon={icon_set=fontawesome-6.4.2, type=REGULAR}, link={no_follow=false, open_in_new_tab=false, rel=, sponsored=false, url={href=#, href_with_scheme=#, type=EXTERNAL}, user_generated_content=false}, link_text=Get Started, size=medium, style=primary-fill}], circle_graphic={alt=Image, height=500, src=, width=500}, cluster_direction=top-left, cluster_image_aspect_ratio=1-1, cluster_image_size=60, cluster_images={alt=, height=500, loading=lazy, src=, width=500}, columns=[{content=

Maecenas sed neque

Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, rel=, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}, {content=

Maecenas sed neque

Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, rel=, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}], content=

Rapport DV Global Insights 2025 : EMEA

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc a malesuada purus, et commodo massa. Vivamus luctus rhoncus leo, ac porttitor massa blandit eget. Sed molestie lectus vitae rhoncus imperdiet. Suspendisse eu porttitor lorem. Ut nulla arcu, finibus ut ipsum ut, gravida convallis arcu. Nam euismod iaculis tellus, ac vehicula dolor finibus quis. Nullam lacinia justo eu mauris aliquet ultrices. Pellentesque quis arcu feugiat, tristique lectus sed, lobortis urna. Quisque id augue lacinia, dictum risus ut, feugiat urna. Nam in libero porttitor, consequat turpis eu, tempor velit. Praesent eu erat eu mauris ullamcorper tincidunt. Proin aliquet nisi vitae sem auctor interdum. Vivamus pretium id tellus ut pellentesque.

Nullam quam tellus, tincidunt vel gravida at, accumsan quis nunc. Etiam egestas suscipit justo eu ullamcorper. Pellentesque vel tristique ante. Proin convallis libero ex, ut mattis libero dapibus et. Nullam lacinia tempor tortor, vitae bibendum ex. Nulla at lorem eget dolor interdum efficitur non sit amet nisl. Pellentesque quis ex orci. Nam congue venenatis cursus. Nunc convallis, mauris at fermentum faucibus, nisl justo sollicitudin tellus, eu imperdiet dolor elit nec quam. Nulla sollicitudin interdum feugiat. Morbi nec sollicitudin elit. Sed non ligula gravida, euismod tortor non, tempus lectus. Pellentesque eu iaculis erat. Donec vel vulputate dolor, nec ornare libero.

, content_type=content, document={aspect_ratio=4-5}, featured_case_study={more_link=, more_link_aria_label=, more_link_text=View more case studies, specific_results_column=name}, form={draw_box_around_form_=true, form={message=Thanks for submitting the form., response_type=inline}, notifications_are_overridden=false}, hubdb_resource={specific_results_column=name}, image={alt=, height=500, loading=lazy, src=, width=500}, image_aspect_ratio=natural, image_mask={alt=Image, height=500, src=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/assets/graphics/image-masks/mask-concentric-circle.svg, width=500}, image_slider=[], mask_image_=false, media_type=image, mosaic_images={alt=, height=500, loading=lazy, src=, width=500}, mosaic_layout=3-2-right, multi_column_layout_options={gap_size=7, include_line_dividers_=false, layout=two-col}, multi_column_settings={card_link_style=link, card_orientation=vertical, card_size=medium, card_style=normal, card_text_alignment=left, color_mode=light-mode, image_aspect_ratio=natural, image_position=top}, round_image_=false, scroll_to_header_on_expansion_=false, spacer_size=4, testimonial={testimonial_citation_name=First Lastname, testimonial_citation_photo={alt=Placeholder, height=100, src=, width=100}, testimonial_citation_title=Role, Company, testimonial_content=

Lorem ipsum dolor sit amet consectetur adipisicing elit. Animi corrupti, aliquam cumque iste saepe itaque quod, voluptatum nihil ullam velit ipsam asperiores odio accusantium culpa atque totam facilis officiis libero!

, expand_by_default_=false, title=Lorem ipsum dolor sit amet}, {content=

Maecenas sed neque

Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}, {content=

Maecenas sed neque

Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}], content=

Lorem ipsum dolor sit amet consectetur adipisicing elit. Animi corrupti, aliquam cumque iste saepe itaque quod, voluptatum nihil ullam velit ipsam asperiores odio accusantium culpa atque totam facilis officiis libero!

, expand_by_default_=false, title=Lorem ipsum dolor sit amet}, {content=

Maecenas sed neque

Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, rel=, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}, {content=

Maecenas sed neque

Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, rel=, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}], content=

, content_type=form, document={aspect_ratio=4-5}, featured_case_study={more_link=, more_link_aria_label=, more_link_text=View more case studies, specific_results_column=name}, form={draw_box_around_form_=true, form={form_id=1e22055b-d505-4dc1-a445-5c7f4829d946, form_type=HUBSPOT, message=

Thank you for your interest in our content!

Download report

, redirect_url=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/content/JP_DV_Global_Insights_Trends_in_the_Modern_Streaming_Landscape_2025.pdf, response_type=inline}, form_title=Download the report, notifications_are_overridden=false}, hubdb_resource={specific_results_column=name}, image={alt=, height=500, loading=lazy, src=, width=500}, image_aspect_ratio=natural, image_mask={alt=Image, height=500, src=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/assets/graphics/image-masks/mask-concentric-circle.svg, width=500}, image_slider=[], mask_image_=false, media_type=image, mosaic_images={alt=, height=500, loading=lazy, src=, width=500}, mosaic_layout=3-2-right, multi_column_layout_options={gap_size=7, include_line_dividers_=false, layout=two-col}, multi_column_settings={card_link_style=link, card_orientation=vertical, card_size=medium, card_style=normal, card_text_alignment=left, color_mode=light-mode, image_aspect_ratio=natural, image_position=top}, round_image_=false, scroll_to_header_on_expansion_=false, spacer_size=4, testimonial={testimonial_citation_name=First Lastname, testimonial_citation_photo={alt=Placeholder, height=100, src=, width=100}, testimonial_citation_title=Role, Company, testimonial_content=

Lorem ipsum dolor sit amet consectetur adipisicing elit. Animi corrupti, aliquam cumque iste saepe itaque quod, voluptatum nihil ullam velit ipsam asperiores odio accusantium culpa atque totam facilis officiis libero!

, testimonial_style=normal}, video_aspect_ratio=16-9, video_behavior=inline, video_embed_code=, video_poster={alt=, height=500, loading=lazy, src=, width=500}, video_type=embed}], full_size_media={autoplay_video_=false, background_graphic={alt=Image, height=500, src=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/assets/graphics/background-shapes/shape-hero-pills.svg, width=500}, circle_graphic={alt=Image, height=500, src=, width=500}, image={alt=, height=500, loading=lazy, src=, width=500}, mask_image_=false, mobile_media_aspect_ratio=natural, round_image_=false, video_behavior=inline, video_embed_code=, video_type=none}}], content_ratio=50-50, styles={bottom_spacing=9, top_spacing=0}, parent_widget_container=fwds_body, gap_size=11},root=false,row=false,rowMetaData=[],rows=[],sectionName=,startingHtml=,styles=Styles{verticalAlignment=null, backgroundColor=null, backgroundImage=null, backgroundGradient=null, margin=null, mobileMargin=null, padding=null, mobilePadding=null, maxWidthSectionCentering=null, forceFullWidthSection=null, flexboxPositioning=null, hiddenOnDevice=null, breakpointStyles={}},type=custom_widget,w=12,widgets=[],x=0]}, {0=com.hubspot.content.model.layout.LayoutSection@129a4455[cell=false,cells=[],cssClass=,cssId=,cssIdStr=,cssStyle=,editable=false,endingHtml=,help=,htmlElement=,id=fwds_body-module-5,isContainer=false,isContentOverridden=false,isInContainer=false,isLayoutLocked=false,label=,languageOverrides={},masterLanguage=,mergeInDefaultValues=,name=fwds_body-module-5,order=,params={css_class=dnd-module, schema_version=2, path=/fwds/modules/fwds-resources-v2, hubdb_settings={behavior=pre-filter, max_hubdb_results=3, pre_filtering=[{column_name=topics, operator=contains, regex=fraud}, {column_name=language, operator=eq, regex=english}], table=108207526, order_by_column=publish_date}, section_footer={section_footer={content=

More Resources

}, show_section_footer_=true}, parent_widget_container=fwds_body, source=hubdb, section_header={section_header={content=

Explore Our Latest Insights and Innovation

}, show_section_header_=true}},root=false,row=false,rowMetaData=[],rows=[],sectionName=,startingHtml=,styles=Styles{verticalAlignment=null, backgroundColor=null, backgroundImage=null, backgroundGradient=null, margin=null, mobileMargin=null, padding=null, mobilePadding=null, maxWidthSectionCentering=null, forceFullWidthSection=null, flexboxPositioning=null, hiddenOnDevice=null, breakpointStyles={}},type=custom_widget,w=12,widgets=[],x=0]}],sectionName=,startingHtml=,styles=Styles{verticalAlignment=null, backgroundColor=null, backgroundImage=null, backgroundGradient=null, margin=null, mobileMargin=null, padding=null, mobilePadding=null, maxWidthSectionCentering=null, forceFullWidthSection=null, flexboxPositioning=null, hiddenOnDevice=null, breakpointStyles={}},type=cell,w=12,widgets=[],x=0]}],sectionName=,startingHtml=,styles=,type=cell,w=12,widgets=[],x=0]}

Guia do anunciante para mensuração da Retail Media

Baixe o Guia

Explore nossos insights e inovações mais recentes

DV Authentic Brand Suitability – A solução de segurança de marca mais avançada do mercado atual

DV Ajudou Uma Marca Global de CPG no Brasil a Tomar Decisões de Compra Informada em Plataformas Sociais

As Métricas de Viewability da DV Informaram Decisões de Planejamento e Investimento de Mídia em Inventários de Aplicativos Móveis para a Bimbo México

Maecenas sed neque

Maecenas sed neque

Maecenas sed neque

Maecenas sed neque

Rapport DV Global Insights 2025 : EMEA

Maecenas sed neque

Maecenas sed neque

Maecenas sed neque

Maecenas sed neque

Explore Our Latest Insights and Innovation