A DV Scibids AI™ ajudou a Pernod Ricard a alcançar um ROI líquido de 5.8x
A Pernod Ricard, uma das maiores companhias no segmento de destilados do mundo, queria aumentar o reconhecimento do seu uísque irlandês Jameson entre os consumidores brasileiros por meio de anúncios em vídeo.
Mas em um mercado tão concorrido, a competição pela atenção é intensa e custa caro.
Em parceria com a Dentsu, a Pernod Ricard recorreu à DV Scibids AI™ para criar uma estratégia inovadora de reconhecimento de marca que otimizou para o menor CPCV e CPM, maximizando os resultados da campanha.
Baixe o nosso estudo de caso e conheça os detalhes por trás sucesso dessa campanha de sucesso.
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