DV Scibids AI™ helps Pernod Ricard Attain 5.8x Net ROI
Pernod Ricard, one of the largest companies in the spirits segment in the world, wanted to increase the recognition of their Jameson Irish Whiskey among Brazilian consumers through video ads.
But in a crowded market, the competition for attention is intense — and expensive.
In partnership with Dentsu, Pernod Ricard turned to DV Scibids AI™ for an innovative brand awareness strategy that optimized towards the lowest CPCV and CPM while maximizing campaign outcomes.
Read a detailed breakdown of the problem, solution, and results in our case study.
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