Dữ liệu toàn cầu từ DV: Các xu hướng nổi bật trong bối cảnh phát trực tuyến hiện đại
Vào năm 2024, truyền hình phát trực tuyến tiếp tục duy trì tốc độ tăng trưởng nhanh chóng, với tỷ lệ xem quảng cáo video trên TV kết nối (CTV) tăng 66% so với cùng kỳ năm trước trên toàn thế giới, điều này đã củng cố thêm vai trò của CTV như một kênh quảng cáo hiệu quả và đang phát triển nhanh chóng. Tuy nhiên, bất chấp dòng vốn đầu tư đổ vào, những thách thức đang diễn ra vẫn chưa được giải quyết, dẫn đến lãng phí ngân sách truyền thông và làm giảm hiệu suất chiến dịch quảng cáo.
Báo cáo Dữ liệu toàn cầu từ DV: Các xu hướng nổi bật trong bối cảnh phát trực tuyến hiện đại phân tích sâu dữ liệu đằng sau những thay đổi và xu hướng đáng chú ý trong lĩnh vực phát trực tuyến — từ góc nhìn của cả người tiêu dùng lẫn nhà quảng cáo.
Những nội dung chính của báo cáo: :
-
Những thay đổi trong hành vi và cảm nhận của người tiêu dùng, bao gồm: Họ đang xem gì, dành bao nhiêu thời gian cho phát trực tuyến và phản ứng của họ với quảng cáo trong môi trường này.
-
Cách các nhà quảng cáo phân bổ ngân sách cho quảng cáo, điều gì đang hiệu quả và những điều gì đang cản trở.
-
Ba thách thức dai dẳng tác động đến quảng cáo CTV: thiếu minh bạch về ứng dụng, các vấn đề về khả năng hiển thị và gian lận quảng cáo.
-
Tổng quan định hướng giúp nhà quảng cáo có thể cải thiện các khoản đầu tư vào quảng cáo phát trực tuyến trong năm 2025 và xa hơn.
Tải xuống báo cáo để khám phá chuyên sâu hơn.
Tải xuống báo cáo
2025 Global Insights Reports
Understand evolving brand suitability trends and how technology and AI are changing the face of content online.
, styles={bg_image={background_image={background_position=MIDDLE_CENTER, background_size=cover, src=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/assets/resources/global-insights-report-2025.jpg}}, overlay={show_overlay_=false}}, parent_widget_container=fwds_body},root=false,row=false,rowMetaData=[],rows=[],sectionName=
Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.
, expand_by_default_=false, title=Lorem ipsum dolor sit amet}, {content=Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.
, expand_by_default_=false, title=Lorem ipsum dolor sit amet}, {content=Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.
, expand_by_default_=false, title=Lorem ipsum dolor sit amet}], autoplay_video_=false, box_content_=false, button_group_alignment=left, buttons=[{aria_label=, hide_icon_=false, icon={type=REGULAR}, link={url={href=#, type=EXTERNAL}}, link_text=Get Started, size=medium, style=primary-fill}], circle_graphic={alt=Image, height=500, src=, width=500}, cluster_direction=top-left, cluster_image_aspect_ratio=1-1, cluster_image_size=60, cluster_images={alt=, height=500, loading=lazy, src=, width=500}, columns=[{content=Maecenas sed neque
Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}, {content=Maecenas sed neque
Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}], content=p / Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
, content_box_color=transparent, content_type=spacer, document={aspect_ratio=4-5}, featured_case_study={more_link=, more_link_aria_label=, more_link_text=View more case studies, specific_results_column=name}, form={draw_box_around_form_=true, form={message=Thanks for submitting the form., response_type=inline}, notifications_are_overridden=false}, hubdb_resource={behavior=static, resource_type=resource, specific_results_column=name}, image={alt=, height=500, loading=lazy, src=, width=500}, image_aspect_ratio=natural, image_mask={alt=Image, height=500, src=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/assets/graphics/image-masks/mask-concentric-circle.svg, width=500}, image_slider=[], mask_image_=false, media_type=image, mosaic_images={alt=, height=500, loading=lazy, src=, width=500}, mosaic_layout=3-2-right, multi_column_layout_options={gap_size=7, include_line_dividers_=false, layout=two-col}, multi_column_settings={card_link_style=link, card_orientation=vertical, card_size=medium, card_style=normal, card_text_alignment=left, color_mode=light-mode, image_aspect_ratio=natural, image_position=top}, round_image_=false, scroll_to_header_on_expansion_=false, spacer_size=9, testimonial={case_study_link=, case_study_link_text=Case Study, testimonial_citation_name=First Lastname, testimonial_citation_photo={alt=Placeholder, height=100, src=, width=100}, testimonial_citation_title=Role, Company, testimonial_content=Lorem ipsum dolor sit amet consectetur adipisicing elit. Animi corrupti, aliquam cumque iste saepe itaque quod, voluptatum nihil ullam velit ipsam asperiores odio accusantium culpa atque totam facilis officiis libero!, testimonial_logo={loading=disabled, src=}, testimonial_style=normal}, video_aspect_ratio=16-9, video_behavior=inline, video_embed_code=, video_poster={alt=, height=500, loading=lazy, src=, width=500}, video_type=embed}, {accordion_icon=plus-minus, accordion_icon_placement=right, accordion_style=bordered, accordions=[{content=
Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.
, expand_by_default_=false, title=Lorem ipsum dolor sit amet}, {content=Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.
, expand_by_default_=false, title=Lorem ipsum dolor sit amet}, {content=Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.
, expand_by_default_=false, title=Lorem ipsum dolor sit amet}], autoplay_video_=false, button_group_alignment=left, buttons=[{aria_label=, hide_icon_=false, icon={icon_set=fontawesome-6.4.2, type=REGULAR}, link={no_follow=false, open_in_new_tab=false, rel=, sponsored=false, url={href=#, href_with_scheme=#, type=EXTERNAL}, user_generated_content=false}, link_text=Get Started, size=medium, style=primary-fill}], circle_graphic={alt=Image, height=500, src=, width=500}, cluster_direction=top-left, cluster_image_aspect_ratio=1-1, cluster_image_size=60, cluster_images={alt=, height=500, loading=lazy, src=, width=500}, columns=[{content=Maecenas sed neque
Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, rel=, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}, {content=Maecenas sed neque
Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, rel=, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}], content=Rapport DV Global Insights 2025 : EMEA
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc a malesuada purus, et commodo massa. Vivamus luctus rhoncus leo, ac porttitor massa blandit eget. Sed molestie lectus vitae rhoncus imperdiet. Suspendisse eu porttitor lorem. Ut nulla arcu, finibus ut ipsum ut, gravida convallis arcu. Nam euismod iaculis tellus, ac vehicula dolor finibus quis. Nullam lacinia justo eu mauris aliquet ultrices. Pellentesque quis arcu feugiat, tristique lectus sed, lobortis urna. Quisque id augue lacinia, dictum risus ut, feugiat urna. Nam in libero porttitor, consequat turpis eu, tempor velit. Praesent eu erat eu mauris ullamcorper tincidunt. Proin aliquet nisi vitae sem auctor interdum. Vivamus pretium id tellus ut pellentesque.
Nullam quam tellus, tincidunt vel gravida at, accumsan quis nunc. Etiam egestas suscipit justo eu ullamcorper. Pellentesque vel tristique ante. Proin convallis libero ex, ut mattis libero dapibus et. Nullam lacinia tempor tortor, vitae bibendum ex. Nulla at lorem eget dolor interdum efficitur non sit amet nisl. Pellentesque quis ex orci. Nam congue venenatis cursus. Nunc convallis, mauris at fermentum faucibus, nisl justo sollicitudin tellus, eu imperdiet dolor elit nec quam. Nulla sollicitudin interdum feugiat. Morbi nec sollicitudin elit. Sed non ligula gravida, euismod tortor non, tempus lectus. Pellentesque eu iaculis erat. Donec vel vulputate dolor, nec ornare libero.
, content_type=content, document={aspect_ratio=4-5}, featured_case_study={more_link=, more_link_aria_label=, more_link_text=View more case studies, specific_results_column=name}, form={draw_box_around_form_=true, form={message=Thanks for submitting the form., response_type=inline}, notifications_are_overridden=false}, hubdb_resource={specific_results_column=name}, image={alt=, height=500, loading=lazy, src=, width=500}, image_aspect_ratio=natural, image_mask={alt=Image, height=500, src=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/assets/graphics/image-masks/mask-concentric-circle.svg, width=500}, image_slider=[], mask_image_=false, media_type=image, mosaic_images={alt=, height=500, loading=lazy, src=, width=500}, mosaic_layout=3-2-right, multi_column_layout_options={gap_size=7, include_line_dividers_=false, layout=two-col}, multi_column_settings={card_link_style=link, card_orientation=vertical, card_size=medium, card_style=normal, card_text_alignment=left, color_mode=light-mode, image_aspect_ratio=natural, image_position=top}, round_image_=false, scroll_to_header_on_expansion_=false, spacer_size=4, testimonial={testimonial_citation_name=First Lastname, testimonial_citation_photo={alt=Placeholder, height=100, src=, width=100}, testimonial_citation_title=Role, Company, testimonial_content=Lorem ipsum dolor sit amet consectetur adipisicing elit. Animi corrupti, aliquam cumque iste saepe itaque quod, voluptatum nihil ullam velit ipsam asperiores odio accusantium culpa atque totam facilis officiis libero!, testimonial_style=normal}, video_aspect_ratio=16-9, video_behavior=inline, video_embed_code=, video_poster={alt=, height=500, loading=lazy, src=, width=500}, video_type=embed}], full_size_media={autoplay_video_=false, background_graphic={alt=Image, height=500, src=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/assets/graphics/background-shapes/shape-hero-pills.svg, width=500}, circle_graphic={alt=Image, height=500, src=, width=500}, image={alt=, height=500, loading=lazy, src=, width=500}, mask_image_=false, mobile_media_aspect_ratio=natural, round_image_=false, video_behavior=inline, video_embed_code=, video_type=none}}, {column_type=content-repeater, content_repeater=[{accordion_icon=plus-minus, accordion_icon_placement=right, accordion_style=bordered, accordions=[{content=
Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.
, expand_by_default_=false, title=Lorem ipsum dolor sit amet}, {content=Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.
, expand_by_default_=false, title=Lorem ipsum dolor sit amet}, {content=Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.
, expand_by_default_=false, title=Lorem ipsum dolor sit amet}], autoplay_video_=false, box_content_=false, button_group_alignment=left, buttons=[{aria_label=, hide_icon_=false, icon={type=REGULAR}, link={url={href=#, type=EXTERNAL}}, link_text=Get Started, size=medium, style=primary-fill}], circle_graphic={alt=Image, height=500, src=, width=500}, cluster_direction=top-left, cluster_image_aspect_ratio=1-1, cluster_image_size=60, cluster_images={alt=, height=500, loading=lazy, src=, width=500}, columns=[{content=Maecenas sed neque
Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}, {content=Maecenas sed neque
Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}], content=p / Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
, content_box_color=transparent, content_type=spacer, document={aspect_ratio=4-5}, featured_case_study={more_link=, more_link_aria_label=, more_link_text=View more case studies, specific_results_column=name}, form={draw_box_around_form_=true, form={message=Thanks for submitting the form., response_type=inline}, notifications_are_overridden=false}, hubdb_resource={behavior=static, resource_type=resource, specific_results_column=name}, image={alt=, height=500, loading=lazy, src=, width=500}, image_aspect_ratio=natural, image_mask={alt=Image, height=500, src=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/assets/graphics/image-masks/mask-concentric-circle.svg, width=500}, image_slider=[], mask_image_=false, media_type=image, mosaic_images={alt=, height=500, loading=lazy, src=, width=500}, mosaic_layout=3-2-right, multi_column_layout_options={gap_size=7, include_line_dividers_=false, layout=two-col}, multi_column_settings={card_link_style=link, card_orientation=vertical, card_size=medium, card_style=normal, card_text_alignment=left, color_mode=light-mode, image_aspect_ratio=natural, image_position=top}, round_image_=false, scroll_to_header_on_expansion_=false, spacer_size=9, testimonial={case_study_link=, case_study_link_text=Case Study, testimonial_citation_name=First Lastname, testimonial_citation_photo={alt=Placeholder, height=100, src=, width=100}, testimonial_citation_title=Role, Company, testimonial_content=Lorem ipsum dolor sit amet consectetur adipisicing elit. Animi corrupti, aliquam cumque iste saepe itaque quod, voluptatum nihil ullam velit ipsam asperiores odio accusantium culpa atque totam facilis officiis libero!, testimonial_logo={loading=disabled, src=}, testimonial_style=normal}, video_aspect_ratio=16-9, video_behavior=inline, video_embed_code=, video_poster={alt=, height=500, loading=lazy, src=, width=500}, video_type=embed}, {accordion_icon=plus-minus, accordion_icon_placement=right, accordion_style=bordered, accordions=[{content=
Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.
, expand_by_default_=false, title=Lorem ipsum dolor sit amet}, {content=Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.
, expand_by_default_=false, title=Lorem ipsum dolor sit amet}, {content=Donec sit amet porttitor libero, ut consequat mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean porttitor nisl ut ultrices tempus. Aenean et lorem augue. Vestibulum blandit eros in massa placerat porta. Praesent sed mi nisl. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut diam felis, congue a egestas sit amet, condimentum a est. Nulla dignissim ultrices elit, id ullamcorper nisl scelerisque non. Fusce iaculis erat ac orci egestas eleifend dictum vitae mauris. Proin facilisis enim ut justo interdum euismod. Integer nisl turpis, congue vel risus eget, pellentesque sagittis ipsum. In odio leo, mattis sed mauris sed, porta eleifend purus. Donec a metus molestie, efficitur est vel, congue magna. Morbi euismod, odio et dictum semper, tortor augue ultricies massa, vitae mollis tortor turpis vitae augue.
, expand_by_default_=false, title=Lorem ipsum dolor sit amet}], autoplay_video_=false, button_group_alignment=left, buttons=[{aria_label=, hide_icon_=false, icon={icon_set=fontawesome-6.4.2, type=REGULAR}, link={no_follow=false, open_in_new_tab=false, rel=, sponsored=false, url={href=#, href_with_scheme=#, type=EXTERNAL}, user_generated_content=false}, link_text=Get Started, size=medium, style=primary-fill}], circle_graphic={alt=Image, height=500, src=, width=500}, cluster_direction=top-left, cluster_image_aspect_ratio=1-1, cluster_image_size=60, cluster_images={alt=, height=500, loading=lazy, src=, width=500}, columns=[{content=Maecenas sed neque
Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, rel=, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}, {content=Maecenas sed neque
Aliquam erat volutpat. Ut sapien massa, tempor placerat nunc sit amet, ultricies suscipit elit. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
, icon={}, image={}, link={no_follow=false, open_in_new_tab=false, rel=, sponsored=false, url={href=, href_with_scheme=, type=EXTERNAL}, user_generated_content=false}}], content=p / Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
, content_type=form, document={aspect_ratio=4-5}, featured_case_study={more_link=, more_link_aria_label=, more_link_text=View more case studies, specific_results_column=name}, form={draw_box_around_form_=true, form={form_id=1e22055b-d505-4dc1-a445-5c7f4829d946, form_type=HUBSPOT, message=Thank you for your interest in our content!
, redirect_url=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/content/JP_DV_Global_Insights_Trends_in_the_Modern_Streaming_Landscape_2025.pdf, response_type=inline}, form_title=Download the report, notifications_are_overridden=false}, hubdb_resource={specific_results_column=name}, image={alt=, height=500, loading=lazy, src=, width=500}, image_aspect_ratio=natural, image_mask={alt=Image, height=500, src=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/assets/graphics/image-masks/mask-concentric-circle.svg, width=500}, image_slider=[], mask_image_=false, media_type=image, mosaic_images={alt=, height=500, loading=lazy, src=, width=500}, mosaic_layout=3-2-right, multi_column_layout_options={gap_size=7, include_line_dividers_=false, layout=two-col}, multi_column_settings={card_link_style=link, card_orientation=vertical, card_size=medium, card_style=normal, card_text_alignment=left, color_mode=light-mode, image_aspect_ratio=natural, image_position=top}, round_image_=false, scroll_to_header_on_expansion_=false, spacer_size=4, testimonial={testimonial_citation_name=First Lastname, testimonial_citation_photo={alt=Placeholder, height=100, src=, width=100}, testimonial_citation_title=Role, Company, testimonial_content=Lorem ipsum dolor sit amet consectetur adipisicing elit. Animi corrupti, aliquam cumque iste saepe itaque quod, voluptatum nihil ullam velit ipsam asperiores odio accusantium culpa atque totam facilis officiis libero!, testimonial_style=normal}, video_aspect_ratio=16-9, video_behavior=inline, video_embed_code=, video_poster={alt=, height=500, loading=lazy, src=, width=500}, video_type=embed}], full_size_media={autoplay_video_=false, background_graphic={alt=Image, height=500, src=https://46126064.fs1.hubspotusercontent-na1.net/hubfs/46126064/assets/graphics/background-shapes/shape-hero-pills.svg, width=500}, circle_graphic={alt=Image, height=500, src=, width=500}, image={alt=, height=500, loading=lazy, src=, width=500}, mask_image_=false, mobile_media_aspect_ratio=natural, round_image_=false, video_behavior=inline, video_embed_code=, video_type=none}}], content_ratio=50-50, styles={bottom_spacing=9, top_spacing=0}, parent_widget_container=fwds_body, gap_size=11},root=false,row=false,rowMetaData=[],rows=[],sectionName=