DV Scibids AI Helps KPM Cut Top CPG Brand’s Social Campaign CPVR by 67%

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Kroger Precision Marketing needed to boost results for a Fortune 500 CPG client by reaching more people, improving efficiency and reducing costs on social campaigns.

Using DV Scibids AI™, KPM more than tripled total reach (+223%), cut the cost per thousand reached for unique users by 66% and reduced the cost per viewable reach by 67%, all while maintaining campaign goals. Download the case study to see how AI-driven optimization delivered measurable impact for KPM.