Báo cáo chuyên sâu toàn cầu năm 2025 của DV: Người tiêu dùng và nhãn hàng sử dụng mạng xã hội như thế nào
Các nền tảng quảng cáo đóng (walled gardens) mang lại quy mô tiếp cận lớn và mức độ tương tác cao, nhưng đối với các nhà quảng cáo, chúng cũng tạo ra bài toán phải liên tục cân bằng giữa hiệu quả, tính an toàn và chi phí. Bất kỳ sai sót nào cũng có thể dẫn đến việc bỏ lỡ đối tượng khách hàng, lãng phí ngân sách và thậm chí gây rủi ro cho thương hiệu.
Vấn đề giờ đây không còn là có nên đầu tư vào quảng cáo trên nền tảng quảng cáo đóng hay không, mà là làm thế nào để tối đa hóa hiệu quả từng đồng chi tiêu. Nếu có thể đạt được tất cả — quy mô tiếp cận, sự phù hợp thương hiệu và kết quả đo lường được — mà không phải đánh đổi gì thì sao? Báo cáo này khám phá cách thức thông qua:
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Hành vi của Người tiêu dùng: Người dùng nhấp chuột, lướt mạng và mua sắm như thế nào trong các nền tảng mạng xã hội này? Vị trí quảng cáo xuất hiện, và trào lưu của influencers đang ảnh hưởng đến quyết định mua hàng như thế nào??
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Xu hướng Quảng cáo của Nhà quảng cáo: Những thách thức chính mà các nhà quảng cáo gặp phải trong môi trường nền tảng quảng cáo đóng là gì? Họ đang giải quyết các vấn đề liên quan đến tính phù hợp với thương hiệu và sự gia tăng của nội dung AI như thế nào?
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Hướng đi trong tương lai:Các nhà quảng cáo làm thế nào để đảm bảo tính minh bạch và công bằng trong các chiến dịch trên nền tảng quảng cáo đóng?
Nhận báo cáo đầy đủ ngay bây giờ để tìm hiểu thêm!
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2025 Global Insights Reports
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